Press Release Writing Tips

Spoiler alert: Companies of all sizes and industries can benefit from consistent and strategic press release distribution.  Sorry for the …

There’s a common misconception that press releases are, for lack of a better term, boring. People may feel this way …

As a kid (or even as an adult – no judgment zone) when someone told you something you already knew, …

A press release is a compelling and concise news story that’s typically written by a public relations professional and distributed …

What is AP Style? For anyone unfamiliar, AP Style stands for Associated Press Style and refers to the standardization of …

Does your company have a holiday marketing strategy? Whether your answer is yes or no, in order to capture the …

This article was updated in November 2021. Understanding how to write a press release summary is a valuable piece of …

Whether it’s through social media marketing, email campaigns, pay-per-click (PPC) advertising, press releases, or a media advisory, there are a …

Writing a press release for a sporting event and issuing it through a distribution service can be one of the …

A press release boilerplate provides a brief description of who you are as a company, what you do, and the …

What do Google and a good press release have in common? The answer to that question is compelling headlines.  Google …

Brand awareness describes a person’s familiarity with a company, product, or service. Increased recognition of your company can lead to …