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Can I Distribute A Press Release Myself?

Many new marketers know they need to start using press releases in order to spread the word about their business, but they have a lot of questions that hold them back from making the most of the...

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Should Press Releases Be Written For Journalists Or For Readers?

Many marketers new to press releases ask whether a press release should be written for journalists, or for readers of newspapers, magazines, blogs, and so on. The answer, ideally, is...

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Should I Write My Own Press Release?

Many new marketers get nervous at the idea of issuing press releases. They think it is something for only big corporations. Even if they have heard that press releases can be an invaluable marketing...

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Should I Hire A Professional Writer For My Press Release?

Many new marketers get so nervous at the idea of writing a press release that they will often ask whether or not they should hire a professional writer to do it for them. The answer is, it...

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Press Releases And Plagiarism

When it comes to plagiarism, press releases are a gray area for a number of reasons. Press releases are published specifically to relate newsworthy information to journalists, so in theory, there is...

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Is My Content Appropriate For A Press Release?

Many marketers wonder when they should issue a press release. They are often concerned with whether or not their content is appropriate for a press release. The short answer is yes if it is a...

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How To Utilize The Modern Press Release

Press releases have been around for more than 100 years, but it is only in the last 5 or so that they have really come into their own as an invaluable marketing tool, provided that those issuing the...

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How Long Should A Press Release Be?

Many new marketers who have never written a press release before wonder how long it should be. The answer is, of course, that it depends on the topic and how newsworthy or complicated it...

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Can I Apply SEO Techniques When Writing A Press Release?

When it comes to writing a press release, it is important to use SEO techniques in order to help you get more traffic for your content. But what is SEO, and how can it best be used with a press...

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Can A Press Release Be Written In An Exciting And Engaging Way?

Many marketers have a tough time when it comes to writing press releases. Some think there is some sort of magic involved in creating an effective press release. Others don’t like the fact that...

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