Want your press release to get the maximum amount of exposure possible? By carefully planning your press release distribution, you can improve your PR marketing results. Before we look at tips for...
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How often do you publish a press release? And when you do publish them, are you getting the results that you want? If your answer is “no” then it’s important to assess your timing, particularly...
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If you haven’t taken a look at press release distribution services lately, you’re in for a surprise. With all the resources, benefits, and functions that today’s press release distribution...
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You put a lot of time, energy, and effort into writing your press release. Unfortunately, if the headline isn’t effective, all that time and energy can go to waste. The headline has the job of...
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Want to get better press release results? While there are many things that go into successful press releases, it all starts with your writing skills. Let’s take a look at five, probably surprising,...
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There are a number of ways to manage your press release distribution in order to get the most out of every release. This is particularly important if you are using a paid service, so you can get the...
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Most press releases start with the marketing department. They have a goal or objective they want to attain, and a press release becomes part of that process and plan. Maybe there’s a new promotion....
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Ask anyone what the biggest pitching mistake is and they’ll tell you that it’s not personalizing your pitch. But what does that mean? How do you personalize a pitch? These 15 tips and steps will...
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Know Your Audience Who is the audience for your press release? Your audience relates to your goal. For example, if your goal for your press release is to grab the media’s attention, then (in...
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Very few people, if any, are capable of writing a fantastic press release without a bit of education and practice. Writing, any type of writing, is something that you learn. And writing an effective...
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