Learning how to pitch a story idea to an editor is one of the most important skills a modern marketer can possess. Every business can benefit from media attention in order to drive traffic for...
Continue Reading
Editors of newspapers, magazines, and other periodicals are busy people who will usually look at each pitch that comes across their desk and decide within seconds whether or not it is worth...
Continue Reading
All marketers need to try to capture the media’s attention in order to get free traffic so they can gain subscribers and sales. One of the most effective ways to do this is to pitch a story to a...
Continue Reading
Creating a media relations strategy and pitching to your ideal media representatives is a sure-fire way to take your press and PR to the next level. However, before you start connecting and pitching,...
Continue Reading
There are many different ways to pitch to the media. You can go old school and pick up the phone. Depending on the person you’re pitching to, they may answer their phone regularly and respond well...
Continue Reading
The media pitch is a fine balance of information and persuasion. It requires you to know who you’re writing to, specifically, and what you have to offer them. And because you’re vying for the...
Continue Reading
The media are very specific about what they are looking for in terms of press releases and pitches about your company. Knowing the “secret formula” can make all the difference between more media...
Continue Reading
Success in promoting a new product is not a matter of luck. It is a matter of really tight organization. The way the product is introduced to the world, known as the launch, can make or break even...
Continue Reading
With so many assertions against “fake news” and “fake media,” studies show that people’s belief in what they read in the news is down 32%. So, what does that mean for your marketing...
Continue Reading
All right, you have your owned media and perhaps some paid media out there working for you. You probably also have earned media working for you too. Earned media occurs when a third party talks about...
Continue Reading