A successful media outreach strategy can mean the difference between brand recognition and being completely unknown. Of course, in order to make sales and have a profit, your audience needs to know...
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If you’re engaging in influencer marketing, congratulations. You’re ahead of the pack and embracing all the power that this tactic has to offer. However, you may not be getting the results that...
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Many companies make the mistake of assuming that media outreach and online content are two separate marketing efforts. While you should create strategies and execution plans for both, it’s also...
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When you have the opportunity to connect with a media representative, the last thing you want is a mixed message. It can result in coverage that doesn’t generate the results you want. It can also...
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Influencer marketing is a long game. Meaning, it’s generally not a tactic that provides overnight results. It takes time to initiate and build relationships. It takes time to earn trust and...
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Media outreach is the process of building relationships with key media representatives in your niche. If you have a press and public relations marketing strategy in place, media outreach should be...
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Influencer marketing is the process of leveraging key industry influencers to grow your business. When someone who has influence with your target audience recommends your products or services, it can...
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Content. You publish it all day long. You publish content on your website. You send emails and newsletters to your subscribers. You write reports, transcribe videos and interviews, and you probably...
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Content. You publish it all day long. You publish content on your website. You send emails and newsletters to your subscribers. You write reports, transcribe videos and interviews, and you probably...
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You know that influencer marketing is a powerful way to grow your business, earn credibility and respect, and attract more prospects. You also know that the endorsement or support of an influencer...
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