Blog Image

Success Tips for Media Outreach

A successful media outreach strategy can mean the difference between brand recognition and being completely unknown.  Of course, in order to make sales and have a profit, your audience needs to know...

Continue Reading
Blog Image

3 Signs You’re on the Wrong Track with your Influencer Marketing Efforts

If you’re engaging in influencer marketing, congratulations. You’re ahead of the pack and embracing all the power that this tactic has to offer. However, you may not be getting the results that...

Continue Reading
Blog Image

How Important Is Your Online Presence for Attracting Media Representatives?

Many companies make the mistake of assuming that media outreach and online content are two separate marketing efforts. While you should create strategies and execution plans for both, it’s also...

Continue Reading
Blog Image

Getting Your Message Across Accurately with the Media

When you have the opportunity to connect with a media representative, the last thing you want is a mixed message. It can result in coverage that doesn’t generate the results you want. It can also...

Continue Reading
Blog Image

The Dangers of Being Inconsistent with Your Influencer Marketing Efforts

Influencer marketing is a long game. Meaning, it’s generally not a tactic that provides overnight results. It takes time to initiate and build relationships. It takes time to earn trust and...

Continue Reading
Blog Image

Media Outreach Research Basics

Media outreach is the process of building relationships with key media representatives in your niche. If you have a press and public relations marketing strategy in place, media outreach should be...

Continue Reading
Blog Image

Influencer Marketing Know-How

Influencer marketing is the process of leveraging key industry influencers to grow your business. When someone who has influence with your target audience recommends your products or services, it can...

Continue Reading
Blog Image

How to Repurpose Your Content for the Media

Content. You publish it all day long. You publish content on your website. You send emails and newsletters to your subscribers. You write reports, transcribe videos and interviews, and you probably...

Continue Reading
Blog Image

How to Repurpose Your Content for the Media

Content. You publish it all day long. You publish content on your website. You send emails and newsletters to your subscribers. You write reports, transcribe videos and interviews, and you probably...

Continue Reading
Blog Image

3 Ways to Conduct Influencer Marketing Research

You know that influencer marketing is a powerful way to grow your business, earn credibility and respect, and attract more prospects. You also know that the endorsement or support of an influencer...

Continue Reading