How to Add More Value to Your Email Marketing
Having your audience at the forefront of all of your activities is the secret to effective marketing. Email marketing is …
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Doing Business and Rising Above in Times of Crisis
In today’s business climate, business owners must remain agile – they must continuously adapt, decide at a breakneck pace, execute …
What’s The “New Normal” Post COVID-19?
We all agree that life as we know it won’t be back soon, or maybe ever. The prospects of COVID-19 …
How to Use Key Data Points to Boost Your Content Marketing Strategy
At first glance, it may seem obvious that content marketing is more creative than it is analytical. However, it can …
Know Your Role: 10 Media Industry Positions Explained
You launch campaigns, send emails, and create strategies with one goal in mind – getting the attention of the media. …
What is a Personalized Media Pitch?
Have you ever received an email from a friend or colleague that stands out in your email inbox? It might …
Part 3: What is a celebrity press release? What do they do differently?
We’ve talked about a star athlete. We’ve talked about a famous rapper. It’s time to see how a technology pioneer …
The Twitter Purge Might Be Coming: How It Will Affect Your Business
In November, Twitter announced its plan to purge inactive accounts on the social media platform, freeing up dormant usernames and …
Part 1: What is Brand Activism? A Series of Successful Campaigns
Brand activism is when a company takes a stance on a cultural or political issue that is relevant at a …
What is the Best Way to Research and Select Journalists for Outreach?
If you are managing your own outreach campaign, there are a few things you should know before you start selecting …
ONLY 1.5% of Pitches are Working. Here’s Why:
Pitching to media has become increasingly difficult over the years. With new technologies and the decreased number of newsroom staff …
What is the Earned Media Advantage?
If you haven’t noticed, we’ve been “EMA” everything for the past few weeks here at Newswire. The Earned Media Advantage …