Including Image & Video Assets in Your Press Release
If you look at the statistics, there’s no doubt that we’re a visual society. Content with photos or images gets …
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PR Software is Measuring the Once Unmeasurable
Technology, software, and AI are modernizing industries across the board, and PR is no exception. There are a large number …
When to Pitch to Newspapers, Magazines, & TV Show
Pitching to the media, regardless of the channel, can be stressful. One of the most important things you can do …
Where to Find Relevant Reporters or Media to Pitch Your Story
Writing a pitch or story idea is one thing, finding the right reporter to read your pitch is another. Ideally, …
Is Traditional Journalism Dying?
A few years ago, there were many articles about the death of traditional journalism. Isn’t it ironic that the death …
Why Social Media Marketing Is Important for Small Businesses
Small businesses have many advantages over larger ones. Not that you don’t want to grow and maybe become a larger …
5 Things to Look for in an Influencer Database
Influencer marketing is growing in popularity. It makes sense from a business perspective. Why wouldn’t you utilize someone who has …
The Unknown Benefits of Influencer Marketing
If you reach more, you will sell more –that is the ideal mindset behind Influencer Marketing. It begins with convincing …
Why Putting a Reporter’s Needs Before Your Own is Important
When you’re focused on your brand’s press and public relations, it can be difficult to focus on the needs of …
(Micro)Influencer Marketing: Bigger Isn’t Always Better
When companies talk about influencer marketing, they are referring to influencers with sizeable followings –aka celebrity influencers. Celebrity influencers are …
5 Reasons Why Influencer Marketing is Killing Online Ads
Influencer marketing is in, and online ads are on the way out! No, seriously. More businesses are investing money into …
Targeted Media Campaign 101: Need to Know Basics
Ever wanted your story to go viral? Of course! Who wouldn’t? Targeted Media Campaigns (TMC) gets the ball rolling. Starting …