Anthony Santiago, Author at Newswire

All marketers need to try to capture the media’s attention in order to get free traffic so they can gain …

Creating a media relations strategy and pitching to your ideal media representatives is a sure-fire way to take your press …

There are many different ways to pitch to the media. You can go old school and pick up the phone. …

Your pitch is a presentation to someone. In the world of press and publicity, a pitch is used to get coverage …

By now, you’ve hit send on your email and pitched to a media contact on your list. Now what? As …

When pitching to the media most businesses focus their attention on print and television media. And that makes sense. Print …

The lede (or lead) is the first paragraph of any news story or press release. It is the third most …

Modern press releases can give you more visibility. The first is the most obvious. You are issuing a press release …

Most of the press releases you will see say, “For immediate release.” This means the business has got, for example, …

If you have a really important story that you would like to pitch to the media, there are certainly important …

You never want it to happen, but it can. You can get bad press or publicity. Something can go wrong …

When launching a new book, authors can use a press release as an integral part of that launch. A press …