Newswire's artificial intelligence writing assistant and recommendation engine, AImee logo. Presented by Newswire

Artificial Intelligence Meets Press Release Distribution with AImee 

Artificial Intelligence (AI) is a phrase you’ve likely heard a lot lately. It comes as no surprise either, as AI’s market size is expected to reach $407 billion by 2027.  

The market, just like people’s curiosity, continues to grow, and we’re seeing how that interest is showing up in the marketing industry.  

But, before we dig into AI’s growing role in marketing, let’s first define artificial intelligence. 

What is Artificial Intelligence? 

According to IBM, “artificial intelligence is a field, which combines computer science and robust datasets, to enable problem-solving. It also encompasses sub-fields of machine learning and deep learning, which are frequently mentioned in conjunction with artificial intelligence. These disciplines are comprised of AI algorithms which seek to create expert systems which make predictions or classifications based on input data.” 

3 Artificial Intelligence Fun Facts 

Here are three artificial intelligence fun facts that show the evolving role AI is playing in business: 

  1. 25% of businesses have integrated AI into their operations (Zippia) 
  1. Accenture reports that AI can increase business productivity by up to 40%. 
  1. According to PwC, 72% of execs believe that AI will be the most significant business advantage of the future. 

Using AI to Write Press Releases: Meet AImee 

What role is AI playing in the marketing industry?  

According to Influencer Marketing Hub’s AI Marketing Benchmark Report 2023, 44.4% of respondents said they’ve used AI for content production.  

AI has the potential to improve productivity, streamline operations, and increase volume, which promotes consistency.  

All of these benefits are pivotal building blocks for successful press release distribution and it’s why we launched AImee, our Artificial Intelligence Writing Assistant and Recommendation Engine. 

Our customers have complimentary access to AImee with their press release purchases. 

How can AImee Help? 

AImee, can help create and optimize online press release campaigns. 

Keep reading to explore your options. 

AImee Will Write Your Press Release for You 

Let’s say you need to write a press release but are struggling with: 

  • Writer’s block 
  • Lack of bandwidth  
  • Inexperience

No matter the problem, AImee will help you write your campaign. 

To get started, log in to the platform, and click the blue Submit Press Release button. 

Now, click on the white button that says AImee, write my press release  

From there, a form will appear on your screen. This short (and simple) questionnaire gives AImee the information she needs to craft your press release.  

When you’re ready, click Generate Press Release. 

Aimee uses the details you shared to create a ready-to-publish press release campaign in a minute or less. 

AImee Will Optimize Your Content 

Let’s say you started an online press release and you either got pulled into another project, lost your creativity or are simply running out of time, AImee can help too.  

Click on AImee, optimize my press release draft

From here, scroll down and add the content you’ve already written in the press release form.  

Once you’ve added your content, highlight the body text and click the blue Improve it with AImee button. 

A new form will appear, and you’ll have the opportunity to make selections to optimize your content: 

  • Purpose  
  • Tone 
  • Audience 
  • Custom Instructions 

When you’re done, click Generate New Content and within seconds, the newly optimized content will appear on the right-hand side under New content.  

If you like the content AImee created, click Update content with selected version.  The AImee optimized content will appear in the press release form and you can continue with the publishing process.  

If you’d like AImee to try again, adjust your selections and when you’re done click Generate New Content. This creates a new version. Choose the version that best suits your needs.  

From there, when the content is just right, you can complete the press release process on our platform and distribute your campaign! 

What Makes AImee Different? 

AImee uses a blend of AI technologies to provide unique, data-driven feedback.  

This combination is designed to give you the ability to compare your work with outputs from industry peers in past press releases. 

By combining vast data sets with AImee’s AI capabilities, we can help you tell your story more effectively. 

Purchase a press release and work with AImee today! 

Maria Marchewka is a Digital Marketing Strategist at Newswire. Maria is an experienced copywriter, social media marketer, content creator, strategist, and project manager. Her firm belief in being a practitioner and not a preacher of marketing concepts has put her in a position to help companies build brand awareness and connect with their target audiences online.

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