7 Proven Press Release Headline Tips

In the past few years, press releases have proven themselves to be an invaluable tool for businesses wishing to expand the reach of their brand by spreading the word about who they are, what they do, and why they are newsworthy. Thanks to the success of press releases as marketing tools, a formula has emerged in relation to what makes a good press release. At the top of the list is a good headline.


Within this formula are some tips and tricks for writing a great headline. Here are 7 of the main ones to consider whenever it’s time for you to sit down and write a press release.


Does the headline tell you what’s new? Words and phrases like new, breakthrough, newly released and so on can convey the idea that it is something they haven’t seen before and that it is worth paying attention to.

Example: NAME OF BUSINESS announces 200% growth in Q3

2-Answer the question: Why should anyone care?

Just because something is ‘new’ and newsworthy does not necessarily mean people are going to care. Every headline is a promise that the reader will gain something by spending their time reading the article. An insider secret, scoop, facts and tips that they and their readers could really use can all answer the question.

Example: WEBSITE releases free Top 10 Christmas Gifts for 2016 Guide

Many people struggle with buying the right gift for their loved ones, so this can be really valuable to many readers. You can also put it into a niche context:

WEBSITE releases free Guide: Top 10 Christmas Gifts for Kids 2016


3-Make readers wonder

Your headline should give a general idea of what it’s about, but without giving away too much information. Pique their curiosity so they will be prompted to read on. The example above will make them wonder what the top 10 will be.

4-Use data and statistics

People love numbers, and men love specific data. NAME OF BUSINESS announces 200% growth in Q3 is a good example of this key feature, as well.

5-Choose power words

Power words convey action and paint a word picture for the reader. Example: EXPERT bursts bubble on tech stocks in 2016.

6-Use alliteration

Bursts bubble is a good example of alliteration. It calls attention to what is being said and can be catching and intriguing.

7-Don’t waste words on hype

Remember that a press release is for journalists to find out what is new with your company. It is not an ad, though it can help you increase sales. A press release is a way to expand your brand awareness and reach. After all, no one can do business with you if they have never heard of you before.

Use these 7 tips to create better headlines and see how far you can increase your media presence through your press releases.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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