7 Ideas and Opportunities for Solopreneurs and Small Business Owners to Use Press Releases

Want to take advantage of the press release, but not sure how to do it? It’s true that a small business may feel that they have fewer opportunities to issue press releases. Let’s take a look at a number of different ideas and opportunities to help freelancers, solo business owners, and small business owners issue a press release.

1. Partnerships

Anytime you partner with any company or entrepreneur, that’s an opportunity to issue a press release. For example, you might offer copywriting services. Well, what if you partner with a social media manager and offer a combined package. Now you have two opportunities to issue a press release; the partnership and the new package offer.

2. New Business Model

As you grow your business and even when you’re just starting out, you may add to your business model. For example, you might sell beauty products, adding a membership program that offers a discount and automatically ships on a monthly basis is a new business model and an opportunity to issue a press release.

3. Recognition

Did you recently receive an award or recognition? Issue a press release. Anytime your company receives any type of endorsement, that’s an opportunity to leverage the social proof and grow your company.

4. Sales and Special Promotions

Take a look at your sale plan for the year. What sales or special promotions do you have planned? What promotions can you put together to create a new product or service? Issue a press release for each one you launch.

5. Products and Services

Any new product, service, or promotion is an ideal opportunity to issue a press release. Your customers and prospects will want to know. Keep in mind that the media will want to know why your products or services offer value, so structure your release to focus on the news. How does your product, service, or promotion help people?

6. Events

Charity events, online events, and offline events are all news. For example, are you teaching a free class at your local community college? Are you sponsoring a team in a local sporting event? Are you conducting your own fundraiser for a cause that’s near and dear to your heart? Or what about a webinar that you’re hosting next month?

7. Changes to Your Business

Upgrade your website? Add new features to your mobile app? Change your newsletter delivery schedule or hire a new staff member? Changes to your business can often be newsworthy. The key is to determine the impact to your audience and find an angle that the media will care about.

This list is by no means exhaustive. However, it’s a good start and can help you begin brainstorming. Add press releases to your marketing strategy and enjoy the benefits of this powerful tool.

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Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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