4 Main Benefits For Optimizing Your Press Releases

Optimizing your press releases offers several key benefits that can help make the most of each one you publish. Search engine optimization or SEO, is the most important strategy any content creator can adopt due to its huge potential to connect with a companyís target audience completely free. Here are the main benefits of optimizing:

Free traffic

The search engines can find your content more easily, and therefore send more qualified traffic to it. People who are searching for the keywords and phrases that you have optimized for can find you more easily if you optimize for both people and search engine spiders. Publish your press release with reputable distribution services. Also, add it to your site for even more traffic.


Top ranking

Top positions on the search engine result pages receive a majority of the impressions and clicks. Ranking in these top positions can result in significant traffic increases for your website. This means you can actually compete with the big boys, all without spending a dime. You will be judged by the company you keep. Being in the top 3 of all sites about X keyword can make a significant impression on your target audience. It can also drive even more traffic in other ways, such as linking to you from other sites or social networks. A lot of clicks and a lot of back links and social chat about you will also boost your traffic completely free and keep you in the top spots.

Optimize using keywords, title tags, and meta tags. Write good descriptions and use niche-specific vocabulary so Google and the other search engines will be clear regarding what your site is about.

Better Return on Investment (ROI)

SEO gives better ROI because you will be certain to get more traffic. Your distribution service reports and your traffic logs at your site will all show an upsurge in traffic. If you set up your press release distribution and campaign correctly, you can track your results to see how closely you have been able to meet your goals.

Each press release should have niche-specific words and phrases. Some of them should be hyperlinked back to your site. In particular, you should have links to your calls to action (CTAs). Your CTAs will usually be:

-subscribe (usually in order to download an exciting free item)
-buy now

Create a special landing page for each CTA and track your success through it.

Boosting Brand Awareness

People can’t do business with you if they donít know you exist. SEO helps people find you. Press releases raise awareness. Media pickups extend brand reach. And in most cases, media pickups will usually use at least some of your optimized content, meaning, even more, traffic from all of the online outlines who run your information.

Take the time to review our press release optimization services and see what a difference it can make to your brand and business.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

Catch up on the rest of your content marketing news and strategy