3 Ways to Modernize Your Press Release

Plain text with a JPEG image attached to a press release is the old fashioned way to grab someone’s attention. Make the most of what the 21st century has to offer and revitalize the press releases your company sends out. Take your story to another level and connect with more people. A well-crafted modern day release will increase customer awareness and generate new business. There are three things you can do to revitalize your company’s press releases: showcase multimedia content, promote your blog, ad personalize your brand. By incorporating into your release, an increase in engagement is sure to follow.

1. Multimedia Content

In a world of podcasts, Snapchat, and instagram visualization and multimedia are necessary to attract people to your PR content. Add in photos, infographics, videos or audio clips to allow people to view your release differently. If you are already using these tactics in your marketing, why not use them in your release?

Multimedia has become an important part of gaining media attention. Without it, it is difficult to cement your way in the industry. Create pieces that are relatable to current times. Try and see what your competitors are doing.

2. Blog Promotion

If your company has its own blog content, feel free to promote it in a press release! Try and integrate the content into the release if relevant. Driving more traffic to your blog will help increase the SEO results. You are bringing awareness to a feature that your company offers. Blogs are useful ways for people to use your company as a resource for learning. Having updated blog content allows you to be seen as a leader in your industry. Talk about what it is like to have a business in your niche. The experiences your company has faced and tips to help others.

Content is an important factor to consider when including a blog post in your press release. You can’t have a press release about hiring a new VP of Sales and a blog post about “Best Ways to Improve SEO” –it doesn’t make sense. If you are going to integrate a blog post into your press release, it does not need to be one of the highlights. Simply having word or phrase linked to a blog post, relatable to the release, is enough.

3. Personalize Your Brand

Creating a human aspect to your brand via press release allows people to connect with your business on a 1-to-1 level. Giving a face to the name gives a sense of humanization to your brand. Either include videos with employes, photos, etc. will help people connect with your business. Make sure the content that is trying to personalize your brand connects with you audience on a level that moves something inside of them. If your audience is outdoorsy, try including pieces that interests their adventurous side. Include your logo in any photos or videos that your company creates to reiterate the connection. A short story about a product your company offers can connect with someone through the right media. People are most likely to remember a photo or video in a release than the actual words itself.

It is important to always change up the way information in your press release is conveyed. Integrating these simple things into your release is a great way to connect and reach out to existing and future customers. The media will also find your press releases appealing and willing to share your news with their audience.

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Neil Grasso is a contributing editor and marketing associate for Newswire.com. With years of experience with both news and content writing, Neil looks to cover and analyze the unique PR strategies used by some of the world's most well-known brands. On the marketing end, Neil specializes in social media management and content creation.

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