3 Apps to Increase Press and PR Productivity

How many applications do you have on your computer and phone? Most people have dozens, and there’s a good reason why. The right application can help you be more successful, more productive, and less stressed. There are business and productivity apps for just about everything. Let’s take a look at apps that can help you increase your press and public relations productivity.


Evernote is an application that supports you to organize your life. You can do everything related to your business, including your press and publicity. You can write content, goals, lists and so on using the app. You can collect relevant information for your press and PR activities. For example, if you see relevant industry research, you can clip the page and save it to an Evernote folder. The organizational benefits of Evernote are endless. Through folders, tagging, and collaboration features, you can access any information quickly and easily. Additionally, Evernote allows you to discuss, collaborate, and present information right within the application. Basic Evernote is free and upgrades are available. https://evernote.com


Do you work with writers, researchers, social media or press and publicity consultants? Basecamp is a project management application that you can use from your computer, tablet or smartphone. It allows you to set up individual projects, organize the process, and efficiently and effectively communicate with all involved parties. For example, you might create a product launch project and add the press release writer, marketing consultant, and your administrative support team to be involved in the project. Documents can be uploaded and all communications are streamlined. You can get started for free, and monthly memberships begin at $29. https://basecamp.com/


Nimble is a social media CRM. It supports you to engage, monitor, and track social media interactions. This helps you stay on top of how your press and publicity campaigns are performing. It also gives you real time information so that you can respond to social media messages, contacts, and information in real time. When you and your press and PR team can respond in a timely manner to any questions, comments, or even controversies, you’re able to support your brand and build your community in a much more effective, and profitable, way.

Nimble offers a free trial and business membership is $15 a month. Additionally, you can add multiple users and get your team working together to grow your business.

Leverage technology to stay on top of your company, your industry, and your target audience. It’s an effective way to save time, and while many of the top apps do have a monthly fee, your return on investment can be exponential. Check out the three listed and take a look at what’s possible for you and your business.

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

Catch up on the rest of your content marketing news and strategy