Influencers are the folks in your industry who have the ability to sway, or influence, your audience. If they say, “buy this product, it’s really great,” then their followers are going to take...
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Being in press and public relations isn’t difficult. You write press releases, work with the media, and promote your company. Being good at press and public relations; that’s more difficult. That...
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Want to get better press release results? While there are many things that go into successful press releases, it all starts with your writing skills. Let’s take a look at five, probably surprising,...
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There are a number of things you need to know before setting up a press release distribution plan. This will enable you to make the most of each press release, for the best return on...
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There are a number of ways to capitalize on influencer marketing in order to grow you brand and business. Influencer marketing can be one of the most effective ways to expand your company’s reach,...
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A successful media outreach strategy can make all the difference between obscurity and brand recognition, and low sales volume versus high. In order to do business with you, your target audience...
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When it comes to media outreach, it can be all too easy to fall into the trap of releasing small things just for the sake of it, rather than focusing on the big picture in your business. By focusing...
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Media outreach is important for any modern business. It is one of the best ways to spread the word about your brand and business, which can lead to more subscribers and sales. People can’t...
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Influencer marketing is one of the most important new marketing trends. It is an extension of social media marketing, which relies on what is termed Word of Mouth (WOM) marketing to spread the word...
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Many small business owners have heard of press releases, but think they are only for big businesses and brands. Nothing could be further from the truth. A press release is a great way to spread the...
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