Media Outreach / Online Visibility - Friday, July 21st, 2017 by

Expanding Your Influencer Marketing Efforts

There are a number of ways to expand your influencer marketing efforts strategically in order to boost your brand and increase sales. Start from where you are Start by looking at how much...

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Online Visibility - Thursday, July 20th, 2017 by

Effective Outsourcing And Your Press Release Distribution Plan

Outsourcing can be an integral part of a successful press release distribution plan, provided you keep a few pros and cons, and best practices in mind. What is outsourcing? Outsourcing, or...

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Press Release Writing Tips - Wednesday, July 19th, 2017 by

Easy Tips For Managing Your Press Release Distribution

There are a number of ways to manage your press release distribution in order to get the most out of every release. This is particularly important if you are using a paid service, so you can get the...

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What Are They Saying About You? How To Improve Your Brand’s Reputation

Rome wasn’t built in a day, but it burned in one. Fun Fact: The Emperor at the time, Nero watched his city burn as he played the flute. You don’t want to pull a Nero, and fiddle around as your...

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Media Outreach - Tuesday, July 18th, 2017 by

Choosing The Media Representatives For Your Outreach Efforts

If you are a small business owner, the thought of contacting the media is probably very intimidating. However, it is easier than you think if you get organized, behave like a professional, and target...

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Online Visibility - Monday, July 17th, 2017 by

Advantages Of Influencer Marketing

There are a number of advantages to influencer marketing that can help boost your brand and business. Mastering influencer marketing could be just what you are looking for to take your prestige and...

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Search Engine Optimization - Friday, July 14th, 2017 by

The role of SEO in your press release

Because of the way that press releases have changed, and because of how search engines now rank online content, many marketing departments have set aside any hope of leveraging press releases for...

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Media Outreach - Thursday, July 13th, 2017 by

How to Win Over the Media with Your Press Release

One of the common goals for any press release is to generate awareness and build your brand. The larger your reach, the better your results. The media can play an important role in helping you create...

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Press Release Writing Tips - Wednesday, July 12th, 2017 by

How to Choose Your Press Release Angle

Most press releases start with the marketing department. They have a goal or objective they want to attain, and a press release becomes part of that process and plan. Maybe there’s a new promotion....

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Media Outreach - Tuesday, July 11th, 2017 by

Beyond The Press Release, Tips for Taking the Next Steps

You just uploaded your press release for distribution. Congratulations. A quality distribution service with the right media channels and outlets can help your news reach thousands of journalists and...

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