Press and public relations can be an expensive marketing strategy and tactic. But it doesn’t have to be. If you’re careful, take advantage of your resources, and you’re strategic about your...
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Looking for ways to grab media attention and hold it? Media outreach is the process of engaging with key media representatives and building relationships, with the goal of obtaining or earning media...
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Looking to grow your business? Who isn’t? If influencer marketing isn’t in your marketing mix, you’re missing out on a valuable opportunity to grow your business and your bottom line....
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Identify Your Goals What do you want to accomplish with your influencer marketing plan? Be specific. No plan will be effective and productive (or profitable) without specific and measurable goals....
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Media outreach is a simple marketing and public relations tactic, in theory. You build relationships with targeted media representatives. They cover your company. You grow your business. Easy, right?...
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Influencer marketing is the process of initiating and building relationships with industry influencers. The goal, generally, is to get brand mentions, reviews, endorsements, and occasionally...
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When you distribute your press release you have a variety of options. You can share it on social media, publish it on your website, and email it to your list and a few chosen media representatives....
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Want to get more from your media outreach? When the media speaks about you and your company, your audience grows. The following ten tips will help you increase that exposure and awareness....
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Building relationships with key media targets is a good way to grow your business. It’s tremendously powerful to have an industry blogger, journalist, or social media influencer mention your brand...
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Want your press release to get the maximum amount of exposure possible? By carefully planning your press release distribution, you can improve your PR marketing results. Before we look at tips for...
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