Media Outreach - Tuesday, April 25th, 2017 by

Tips To Add Multimedia Links To Your Press Release

Studies have shown that multimedia press releases are more likely to be picked up than those which are not. Of course, you still have to have a great headline for people to bother to click to read...

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Media Outreach - Monday, April 24th, 2017 by

Small Press Release Budget? 8 Free Ways To Promote Your Business

No matter how large or small your business – and its marketing budget – you should be using press releases as an effective and free way to promote your business. There are a number of...

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Media Outreach - Friday, April 21st, 2017 by

Simple Steps To Increase Press Release Engagement

Whenever you are planning to send out a press release, there are a number of strategies you can use to increase engagement with it, and boost its chances of getting picked up. Here are several simple...

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Media Outreach - Thursday, April 20th, 2017 by

Is The Message Of Your Press Release Getting Through?

Writing press releases is part art, part strategic craft. It can be difficult to get the hang of writing an effective press release that will gain you media attention. Fortunately, if you follow a...

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Media Outreach - Wednesday, April 19th, 2017 by

How To Build A Positive Relationship With The Media

Studies have shown that more than 300 press releases are published every day in the U.S. alone. You might think it will be hard to stand out from that crowd. But the truth is you can build a positive...

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Media Outreach - Tuesday, April 18th, 2017 by

Common Media Page Mistakes

There are a number of common media page mistakes business owners and marketers make which could be costing them big-time in terms of their success with the media. Here are a few of the most common...

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Media Outreach - Monday, April 17th, 2017 by

5 Ways To Use Press Releases To Find Leads

Press releases can be one of the most effective tools in your marketing kit for finding leads if you use your releases correctly. Here are several quick and effective ways to boost your lead...

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Media Outreach - Friday, April 14th, 2017 by

Understanding Buying Triggers and How They Impact Your Content

Psychologists and consumer researchers have identified several buying triggers. These are emotions that motivate someone to take action and to make a purchase. We all experience these triggers;...

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Media Outreach - Thursday, April 13th, 2017 by

4 Questions The Media Will Have For You If They’re Interested in Your Story

When you grab the interest of a media representative and they’re interested in your story, it’s important to be ready for their questions. Whether they call you up, send you an email, or arrange...

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Media Outreach - Wednesday, April 12th, 2017 by

Press Release Marketing Trends to Pay Attention To

Trends can play an important role in your business strategy and marketing. As new technologies emerge and online engagement evolves, it’s important to stay abreast of what others are doing, what...

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