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Customer Engagement Ideas to Implement in 2020
The goal of customer engagement is to encourage your customers to communicate and share their experience as a business and …
Part 4: What is a celebrity press release? What do they do differently?
Have you ever heard of a man by the name of Ivy Lee? No, not Ivy League, the collection of …
Part 3: What is a celebrity press release? What do they do differently?
We’ve talked about a star athlete. We’ve talked about a famous rapper. It’s time to see how a technology pioneer …
What is a celebrity press release? What do they do differently? (2/4)
In the first installment of this series, we analyzed a press release from NBA legend Michael Jordan. In it, Mr. …
What is a celebrity press release? What do they do differently? (1/4)
If you frequent our blog, our website, or our services, you know that we are heavily invested into the PR …
The Twitter Purge Might Be Coming: How It Will Affect Your Business
In November, Twitter announced its plan to purge inactive accounts on the social media platform, freeing up dormant usernames and …
Part 3: What is Brand Activism? A Series of Successful Campaigns
If you haven’t picked up on the key trend from the last post, there is a definite correlation between the …
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Part 2: What is Brand Activism? A Series of Successful Campaigns
In part one of this series, we introduced the concept of brand activism, and explored how successful activism can bring …
Part 1: What is Brand Activism? A Series of Successful Campaigns
Brand activism is when a company takes a stance on a cultural or political issue that is relevant at a …
Content Marketing Trends to Watch Out in 2020
As 2020 is fast approaching, we can see the enormous impact that digital marketing has had. And with content marketing, …
Branding: The Right Message
As this decade comes to end, one thing in PR and marketing has surely changed: how a company’s branding portrays …
Negative Press is Inevitable, But It’s Not a Bad Thing…
People make mistakes. Nobody is perfect, no business is perfect. Things happen and lessons are learned. There might be some …