If you’re a new marketer or business owner or have been avoiding sending out press releases, it’s time to start mastering this important marketing method. The year is racing by, so it’s time to...
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There are a number of reasons why every business should have a content calendar. Content marketing is an essential skill that all marketers need to master. A content calendar ensures site owners and...
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Press releases can be an invaluable marketing tool if they are written well and contain interesting information. The best press releases can also boost engagement, in order to increase the chances of...
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There are several steps in the process of writing and sending a successful press release. Here’s an outline of the process and the most important elements of each. 1-Writing the...
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Many marketers really struggle to write a press release, so they can be forgiven for thinking that all of the work is behind them. The truth is that it’s often just beginning. What happens after...
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There a number of factors that determine whether or not a press release is successful. The starting point in determining this is what your main goal is in issuing the press release. What is a...
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Many marketers get excited when they send out their press releases. They have a message that they eagerly want to share with the world. Unfortunately, they don’t always follow the generally...
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Two of the hottest trends in online marketing these days are storytelling and publishing press releases. Combining the two can boost your results and get you the kind of media pickups that will...
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Many new marketers and small business owners wonder about press releases and whether or not they should publish one. The short answer is yes. If your business has any sort of news that the media...
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