Brand activism is when a company takes a stance on a cultural or political issue that is relevant at a …
As 2020 is fast approaching, we can see the enormous impact that digital marketing has had. And with content marketing, …
As this decade comes to end, one thing in PR and marketing has surely changed: how a company’s branding portrays …
People make mistakes. Nobody is perfect, no business is perfect. Things happen and lessons are learned. There might be some …
What is organic social media marketing? Organic social media marketing is promoting your brand, post, social account, and overall business …
Product discovery is the process of analyzing segments of your target audience in an effort to develop products or services …
Pop-up shops and exhibits have become one of the greatest PR and marketing strategies of the decade. Through pop-ups, businesses …
Ephe-what? Ephemeral content is any piece of content that exists on a given platform or site for a limited duration …
Have you ever heard someone say, “Think before you speak”? When creating a marketing campaign for a new product launch, …
If you are managing your own outreach campaign, there are a few things you should know before you start selecting …
Pitching to media has become increasingly difficult over the years. With new technologies and the decreased number of newsroom staff …
If you haven’t noticed, we’ve been “EMA” everything for the past few weeks here at Newswire. The Earned Media Advantage …