Paying attention to what your competitors are doing is one of the best-kept, widely known secrets of small business success. …
Crafting the perfect media pitch to ensure that your story gets picked up by journalists or influencers takes some time …
Last November, Twitter increased the character limit from the original 140 character maximum to 280 characters per individual tweet. As …
Building a media contact list from scratch isn’t an easy thing. It is however, much better for your brand than …
Small business owners who write their own press release or media pitch, do not always receive the coverage they deserve. …
Creating a personalized “hit list” for your media contacts is important when targeting your audience to receive optimum results. Sending …
A press release can help any small business get exposure for events and announcements that apply to their business, but …
When a small business owner embarks on the adventure of creating their own public relations campaigns with press releases and …
Almost every business can benefit from a targeted media campaign. Using all of the traditional pieces of a public relations …
By reaching out to key members of the press and various influencers for your target market and in your industry, …
Media pitches are quick correspondences with journalists or influencers, to introduce a story. Traditionally, media pitches were a letter or phone call, but …
Press releases for real estate agents take much the same pattern as press releases for other industries, but to set …