You never want it to happen, but it can. You can get bad press or publicity. Something can go wrong with your business or in your industry and you must be able to respond. The stronger your response...
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When launching a new book, authors can use a press release as an integral part of that launch. A press release for a book will be slightly different from other forms of press releases, because it...
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Search engine optimization, or SEO, is one of the best ways to get free traffic for your business. The whole goal of SEO is to use certain practices in order to make your website as visible as...
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If you’re looking to get more publicity for your Kickstarter campaign, in order to make it a great fundraising success, creating a press release is one of the first steps. The more money you...
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An effective press release must use a particular format in order to impress journalists so you can get media pickups. A correctly-formatted release will give your work a level of professionalism not...
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The lede (or lead) is the first paragraph of any news story or press release. It is the third most important part of your press release after your headline and subhead/summary. The lede basically...
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Adding quotes to your press release is a great way to add interest to them and provide a context for your news. They can add all new dimensions in terms of information, and in relation to the...
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Modern press releases can give you more visibility in a couple of ways. The first is the most obvious. You are issuing a press release to inform the media of news related to your business in the...
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When launching a new business, a press release will be an essential part of that launch. It should contain certain important pieces of information to help spread the word that the company is now...
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The secret to an effective press release headline is to make it so good, the media representative reading it will want to continue on and read the summary and perhaps even the entire...
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