Press Release Writing Tips - Thursday, October 5th, 2017 by

Five Ways of Saving Money in Your Press and PR

Press and public relations can be an expensive marketing strategy and tactic. But it doesn’t have to be. If you’re careful, take advantage of your resources, and you’re strategic about your...

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Media Outreach - Wednesday, October 4th, 2017 by

Three Ways to Win Over the Media Online

Looking for ways to grab media attention and hold it? Media outreach is the process of engaging with key media representatives and building relationships, with the goal of obtaining or earning media...

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Online Visibility - Tuesday, October 3rd, 2017 by

Five Reasons for Using Influencer Marketing

Looking to grow your business? Who isn’t? If influencer marketing isn’t in your marketing mix, you’re missing out on a valuable opportunity to grow your business and your bottom line....

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Press Release Writing Tips - Monday, October 2nd, 2017 by

Build a Great Influencer Marketing Plan that Works

Identify Your Goals What do you want to accomplish with your influencer marketing plan? Be specific. No plan will be effective and productive (or profitable) without specific and measurable goals....

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Media Outreach - Friday, September 29th, 2017 by

Importance of a Unique Selling Point – Media Outreach

Media outreach is a simple marketing and public relations tactic, in theory. You build relationships with targeted media representatives. They cover your company. You grow your business. Easy, right?...

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Online Visibility - Thursday, September 28th, 2017 by

The Importance of a Vision Statement for Your Influencer Marketing Strategy

Influencer marketing is the process of initiating and building relationships with industry influencers. The goal, generally, is to get brand mentions, reviews, endorsements, and occasionally...

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Press Release Writing Tips - Wednesday, September 27th, 2017 by

The Benefits of Setting up a Press Release Distribution Account

When you distribute your press release you have a variety of options. You can share it on social media, publish it on your website, and email it to your list and a few chosen media representatives....

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Media Outreach - Tuesday, September 26th, 2017 by

Ten Easy Ways to Improve Your Media Outreach and Increase Awareness

Want to get more from your media outreach? When the media speaks about you and your company, your audience grows. The following ten tips will help you increase that exposure and awareness....

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Media Outreach - Monday, September 25th, 2017 by

Tactics to Build Positive Relationships with the Media

Building relationships with key media targets is a good way to grow your business. It’s tremendously powerful to have an industry blogger, journalist, or social media influencer mention your brand...

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Press Release Writing Tips - Friday, September 22nd, 2017 by

Success Tips for Press Release Distribution

Want your press release to get the maximum amount of exposure possible? By carefully planning your press release distribution, you can improve your PR marketing results. Before we look at tips for...

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