Media Outreach - Wednesday, January 18th, 2017 by

How Blogger Outreach Can Improve Your Press And PR

There are many steps that you can take to grow your company. Press and public relations tactics have a long-standing history of successfully increasing reach, strengthening brands, boosting traffic...

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Media Outreach - Tuesday, January 17th, 2017 by

7 Headline Rules to Always Follow

There are some surefire headline tactics that work well. You can use numbers, for example, or make a promise, or arouse curiosity. Whatever headline tactic you take, there are some hard and fast...

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Media Outreach - Monday, January 16th, 2017 by

Blogger Outreach Best Practices

As you’re planning and creating your blogger outreach campaign, it’s important to know that there are some best practices. These best practices mean that you won’t expend extra energy, that...

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Media Outreach - Wednesday, January 11th, 2017 by

How To Write A Good Headline For Your Press Release

The headline is the most important part of your entire press release. If the headline doesn’t do its job, then no one will read, share, or publish your release. Your headline must: +Be short and...

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Media Outreach - Tuesday, January 10th, 2017 by

Using Power Words In Headlines

When it comes to writing great headlines for your press releases, power words are one of the best ways to make the most of the limited space you have in order to: 1-Convey...

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Media Outreach - Monday, January 9th, 2017 by

5 Reasons Journalists Look For Newsworthy Press Releases

There are a number of reasons why journalists look for newsworthy press releases. Understanding those reasons can make all the difference to any marketing campaign you create. 1-The challenges...

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Media Outreach - Friday, January 6th, 2017 by

How Writing A Good Hook Can Help Your Press Release Marketing

More than 300 press releases are published every day at the top distribution services. It can be tough to stand out from the pack. Writing a good hook can grab the attention you need to get you the...

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Media Outreach - Thursday, January 5th, 2017 by

3 Steps To Write A Hook In Your Press Release

There are a number of ways to create one or more hooks in your press release. The three main places to put hooks are: 1-the headline 2-the sub-heading 3-the first paragraph Let’s...

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Media Outreach - Wednesday, January 4th, 2017 by

4 Reasons Why Your Content Needs A Call To Action

One of the main reasons why many press releases are not successful and don't give a good return on investment is because they don't have a clear call to action within them. There are a number of...

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Media Outreach - Friday, December 23rd, 2016 by

How To Create A Hook For A Story

Creating a hook for your press release is an important aspect of crafting it correctly. The hook can appear in one of three places. The most important place will be the headline. Hook them...

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