Social Media
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Leverage Social Media to Build Brand Loyalty
Brand loyalty is something that is built over time. You create an amazing customer experience. The system you put in …
How to Use Social Media for PR
One of the most often overlooked components of marketing is the integration of your marketing tactics. For example: When you …
How to Use LinkedIn to Boost Your Brand
If you market to professionals or to businesses, LinkedIn can be one of the best social media channels to grow …
How To Research Your Brand On Social Media
There are many uses for social media. You can use it to find influencers, connect with them and build your …
How to Measure PR
With any marketing tactic, you want to be able to evaluate your results. You want to know if your efforts …
How to Leverage Social Media for Your Brand
Branding can feel like a full-time endeavor. There’s research to be done, people to engage, and content to create. It …
How To Leverage Social Media After Your PR Coverage
You’ve worked hard to get the media to cover your company. From building relationships to sending out press releases, you have …
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How to Decide if You Should Outsource Your Social Media Monitoring
Marketing is a time-consuming endeavor. Even if you’re a one-person business, you can spend 95% of your time marketing your …
Difference Between Web Monitoring and Social Listening
In the world of social media, there are a lot of terms, tactics, and opportunities. The world of social media …
Creating Your Media Monitoring Strategy
If social media is part of your marketing strategy, then it makes sense that social media monitoring should be as …
Building Your Brand Story on Social Media
Building your brand story on social media is something that shouldn’t be too complicated, and yet many companies, and brands, …
Your Guide to Sending Press Releases Via Email
Journalists, writers, and editors are very busy these days. With events constantly Email is usually the best way to reach …