There are a number of ways to expand your influencer marketing efforts strategically in order to boost your brand and increase sales. Start from where you are Start by looking at how much...
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Outsourcing can be an integral part of a successful press release distribution plan, provided you keep a few pros and cons, and best practices in mind. What is outsourcing? Outsourcing, or...
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There are a number of ways to manage your press release distribution in order to get the most out of every release. This is particularly important if you are using a paid service, so you can get the...
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Rome wasn’t built in a day, but it burned in one. Fun Fact: The Emperor at the time, Nero watched his city burn as he played the flute. You don’t want to pull a Nero, and fiddle around as your...
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If you are a small business owner, the thought of contacting the media is probably very intimidating. However, it is easier than you think if you get organized, behave like a professional, and target...
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There are a number of advantages to influencer marketing that can help boost your brand and business. Mastering influencer marketing could be just what you are looking for to take your prestige and...
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Because of the way that press releases have changed, and because of how search engines now rank online content, many marketing departments have set aside any hope of leveraging press releases for...
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One of the common goals for any press release is to generate awareness and build your brand. The larger your reach, the better your results. The media can play an important role in helping you create...
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Most press releases start with the marketing department. They have a goal or objective they want to attain, and a press release becomes part of that process and plan. Maybe there’s a new promotion....
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You just uploaded your press release for distribution. Congratulations. A quality distribution service with the right media channels and outlets can help your news reach thousands of journalists and...
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