Online Visibility - Friday, December 15th, 2017 by

8 Elements of an Effective Email Pitch

Email is a great tool for pitching to editors, but only if you follow a few simple rules to help you stand out from the crowd and not end up in the Spam folder or Trash if they hit the delete...

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Media Outreach - Thursday, December 14th, 2017 by

7 Things the Media Wants in a Story

Understanding what the media wants in a story or press release can help you craft a pitch or press release that will grab attention and get you more pickups and the chance for more traffic and sales....

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Press Release Writing Tips - Wednesday, December 13th, 2017 by

6 Elements of a Good News Release Headline

Your new release headline will make or break you in terms of how many reads you get, and therefore how many potential media pickups you may get. There are a number of elements that are essential when...

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Media Outreach - Tuesday, December 12th, 2017 by

The Benefits of a Strong Media Kit

A media kit is a collection of information about your company. Traditionally, it was a packet of printed materials sent to the media when they were covering a story or when you were pitching a story....

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Media Outreach - Friday, December 8th, 2017 by

3 Reasons Why Earned Media Should Be a Primary Player in Your Marketing Strategy

Are you using earned media? If so, is it a big player in your marketing strategy or are you like many others and it only plays a small role? Well, we have three compelling reasons that may have you...

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3 Mistakes to Avoid When Pitching to Media

Pitching to the media is an integral part of any press and public relations strategy. Sure, you can issue press releases without pitching to the media directly. However, if you want to elevate the...

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Online Visibility - Wednesday, December 6th, 2017 by

Have A YouTube Channel? How to Use a Press Release to Grow Your Audience

YouTube has come a long way over the past ten or so years. Today, there are regular shows that range from DIY shows filmed in home studios to professional productions.  Many online business owners...

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Media Outreach - Tuesday, December 5th, 2017 by

7 Ways to Use Earned Media

Earned media is one of the fastest growing segments of marketing budgets around the globe. It’s effective, it has a solid ROI, and it’s a straightforward process. Getting earned media is the...

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Media Outreach - Monday, December 4th, 2017 by

The Dos and Don’ts of Following Up Your Email Pitch

There is an art to the press release pitch. There’s also an art to the follow-up. With a bit of a plan, and perhaps some practice, you can create a solid and successful press release campaign that...

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Online Visibility - Friday, December 1st, 2017 by

How Bloggers Can Use a Press Release to Grow Their Business

Want to grow your blog, but not sure how? Why not take a look at one of the most effective content marketing tools available to both online and offline business? You may be surprised with the results...

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