Compass Events Shares Benchmarks for Fourth Quarter Success
Leadership at Compass Events uses goals to measure progress and prepare for future prosperity. The firm's director discussed important business objectives, and detailed specific targets designed for the holiday season.
Toledo, Ohio, November 27, 2015 (Newswire.com) - In our hyper-competitive business environment, companies no longer have the luxury of resting on their laurels. Growth and innovation are necessary merely for survival, let alone to allow a venture to thrive. Samantha, Compass Events’ director of operations, sees the fourth quarter as an opportunity to set lofty benchmarks for the firm and set her team up for success in the next year.
“We start thinking about the holiday season at the beginning of the year, setting up training sessions to help us prepare and setting measurable goals to keep us on track,” Samantha shared. “Productivity and teamwork are essential in Q4, so we don’t wait until September to get ready.”
"We start thinking about the holiday season at the beginning of the year, setting up training sessions to help us prepare and setting measurable goals to keep us on track,"
Samantha , Director of Operations
Not only does this attitude help the Compass Events team members make the most of the busy season, but it helps them swing into the first quarter of next year on a high note. “Handling the holidays well sets us up to add more brands to our portfolio, which in turn lets us recruit and hire more professionals. The fourth quarter helps us start an upward spiral of growth, training, and productivity, which keeps us on the cutting edge of sales and marketing,” explained Samantha.
Recommendations for Fourth-Quarter Goals From Compass Events’ Director
To set relevant targets for the fourth quarter, Samantha suggests considering the following. First, a business should have a promotional plan in place long before the holidays arrive. If company management is thinking about how to promote a product at years-end, Samantha stated, then they are wasting precious time that should be spent attracting customers who are in buying mode.
Then, business leaders should make sure their inventories match their potential for sales. A great marketing plan won’t do any good without the merchandise to back it up. “If people want to buy your product or service, but then are told they can’t because you’re sold out, it could create a negative impression that never goes away,” Samantha warned.
Finally, Samantha affirmed that Q4 should never sneak up on anyone. A company’s team should be prepared for every aspect of this busy and crucial time. “As I mentioned earlier, personnel should receive training all year that will help them perform. Manufacturers should share with their crews how sales, shipping, and follow up will be handled. Businesses like Compass Events with teams that provide services should also have clear pictures of what fourth-quarter success looks like for their industries. Following these strategies has helped us accelerate through the holidays and launch into a new year with momentum, and I’m sure they’ll do so this time as well.”
About Compass Events
Compass Events serves valued brands with a focus on results through dynamic sales promotions. These campaigns attract buyers in order to secure market share growth and saturation of new regions. This growth enables the team to further connect with target audiences as well as new partners. A commitment to company values like integrity and professionalism allows Compass Events to stand apart from its competitors. The firm expects to stay on this upward course far into the future. To learn more, visit compassevents.com.
