Top Healthcare and Tech PR Firm, Macias PR, Release Case Study Comparing the Cost of Advertising vs PR
New York, New York, September 27, 2016 (Newswire.com) - The top healthcare and tech PR firm, Macias PR, set a record number of media placements for its clients during the week of September 19th-25th, including 8 TV segments with local TV in New York, Miami, San Antonio and Phoenix.
Macias PR secured a total of 14 news stories for the week of September 19th with local and national news outlets in TV, print, radio and online publications for clients in healthcare, health tech, finance and mobile apps.
"Local news is one of the best ways to market your brand in the community and it brings a better ROI than any advertising campaign. Consumers walk out of the room when the commercials come on TV. Newspaper ads don't have any credibility with consumers, but a news story in the newspaper or on TV positions your brand as a thought leader - or you as the expert."
Mark Macias, Founder of Macias PR
In Phoenix, Macias PR secured TV segments for the VA Loan App on 3TV, CBS 5, ABC 15 and a live morning segment on the state's top-rated morning show, Good Morning Arizona.
In San Antonio, Macias PR secured TV segments for a nonprofit veterans organization on KENS 5 and KSAT 12. In addition, Macias PR secured publicity for the nonprofit organization in the San Antonio Current Magazine and radio station, KYKX.
Case Study Analysis - PR vs Advertising Cost Comparison
Macias PR has put together a case study analysis, comparing the cost for these two local media campaigns in San Antonio and Phoenix. The case study used data from Golden State Media Concepts to identify the actual cost for the airtime from a TV news segment compared to a TV commercial ad buy.
The paper concludes that a PR campaign is roughly a quarter of the cost than a traditional ad buy on TV. In addition, this paper explores the diminishing cost for a PR campaign since news stories remain on the web long after a PR budget campaign has ended. You can download the entire case study by clicking here.
“Local news is one of the best ways to market your brand in the community and it brings a better ROI than any advertising campaign,” said Mark Macias, the founder of Macias PR. “Consumers walk out of the room when the commercials come on TV. Newspaper ads don’t have any credibility with consumers, but a news story in the newspaper or on TV positions your brand as a thought leader – or you as the expert.”
Other media placements secured by Macias PR during the week of September 19th include: a TV segment on Channel 11 in New York for a health tech mobile app; a TV segment with NBC 6 in South Florida for a local nonprofit organization; a feature on a consumer lending organization in the Spanish publication, Queens Latino; and an online news story in PopSugar for a health tech mobile app. Popsugar reaches more than 20 million unique visitors and receives more than 250 page views, according to Forbes Magazine.
Finance Monthly named Macias PR the 2016 top "Financial PR Firm of the Year - USA" and 2015 "PR Consultant Firm of the Year - USA" based on the firm's media deliverables, expertise and innovation in PR. Macias PR was the only firm selected in the USA.
You can read a summary of this case study by clicking here.
Source: Macias PR
