There Are More Ways to Market a Business Than With Just Advertisements, Says Brandon Frere

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Marketing a business is as much a creative endeavor as a mathematical one. Sometimes just a few steps outside of the traditional market thinking box is the next idea that could help put a company into the next bracket of success. Brandon Frere, marketing expert and CEO of several companies, advises taking into consideration alternatives to typical business strategies and trying slightly unusual methods if they better suit a company.

“Getting an edge against competition in a business means having something that others don’t. It might be better service, better reputation, better anything, but it needs marketing to get that across to consumers,” said Frere. Placing an advertisement somewhere, be it in a magazine, on TV, or on the radio, is designed to capture someone’s attention. So many companies compete for the same demographic of clients, that without constantly updating marketing tools, a business would likely find itself drying up because of a lack of income. But there’s often an idea that only direct advertisement will help generate revenue. More creative projects, though, that are not necessarily direct marketing tactics but that still generate potential customer interest, can bring in higher profits because of how it is viewed.

Arguably almost anything that is given to the public to view by a company could be called an advertisement, but there are ways of showcasing services beyond the traditional advertisement avenue. Frequently enough, employees have secondary interests and hobbies that can be used for creating new ideas and content to share and promote a business. Employees that are allowed to express creativity and explore personal investment in a company also have higher likelihoods of outdoing previous performances.

Utilizing multiple platforms and business strategies for the betterment of the company is part of being a strategic business leader. A business that involves itself in the community in one way or another has a better shot at a positive image, which in turn lends itself to more potential customers willing to work with a company. A company that provides extra things beyond its typical services, like artwork or participating in marathons, has further reach than those that don’t, as well. “If I’ve researched a business, I feel secure in investing in it. And if I have a solid base, that means I’m more free to do other things with my company at that point to get ahead of the game,” said Frere.

About Brandon Frere

Brandon Frere is an entrepreneur and businessman who lives in Sonoma County, California. He has designed and created multiple companies to meet the ever-demanding needs of businesses and consumers alike. His website,, is used as a means of communicating many of the lessons, fundamentals, and information that he has learned throughout his extensive business and personal endeavors, most recently in advocating on behalf of student loan borrowers nationwide.

As experienced during his own student loan repayment, Mr. Frere found out how difficult it can be to work with federally contracted student loan servicers and the repayment programs designed to help borrowers. Through those efforts, he gained an insider’s look into the repayment process and the motivations behind the inflating student loan debt bubble. His knowledge of the often confusing landscape of student loan repayment became a vital theme in his future endeavors, and he now uses those experiences to help guide others through the daunting process of applying for available federal repayment and loan forgiveness programs.

Source: Brandon Frere


Categories: Entrepreneurship

Tags: advertisement, business model, entrepreneurship, marketing, small business owner

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