Brandon Frere: 1-Click Purchase, One Less Reason for a Customer to Abandon an Online Shopping Cart

About To Purchase

Thanks to the internet and phone apps, shopping for things has become an even greater convenience for both buyer and supplier. So convenient in fact, that now there is a certain standard that a business has to hold up to keep from losing customer interest. Brandon Frere, CEO of several companies and all-around successful entrepreneur, says that online competition is tough because the competition isn’t just between other stores but keeping a customer’s interest.

When Amazon came out with its 1-click ordering button, it was considered a huge game changer. Consumers could then have anything Amazon stocked on its way to their door with one click, which eliminated the small amount of time that it takes for people to look at an item in their cart and potentially decide to not buy it. As of September last year, the patent for the 1-click buy button expired, opening the doors for even more companies to try their hand at making the shopping experience more convenient for its customers. Everyone has at one point or another experienced a site that took too long during the purchasing process and abandoned the purchase entirely. The 1-click button eliminates that problem.

Other factors for cart abandonment, like unexpected shipping costs, also bring down purchase completion numbers. If thought about logically, most shipping costs make sense. That doesn’t mean people won’t decide to not purchase after all because it’s more than they want to pay. After they’ve spent so much time deciding which products to get and have gotten used to the price of all of that stuff together, adding something else to the mix throws that off. This has prompted several businesses to start offering free shipping, because it both eliminates that ending surprise and may even encourage people to shop there if free shipping is advertised throughout the site. “To buy from a company, a customer has to be convinced that what they’re buying will provide value to them. Having them feel they got their money’s worth is what gets them to do business with a company in the first place, as well as what gets them to keep coming back, and what gets them to start recommending a company to others,” said Frere.

Online cart abandonment is almost at 70 percent. Several factors play into that, including sales that weren’t likely to go through in the first place because the customer was just browsing. But the largest factor still remains unexpected fees. Understanding that is one big step towards increasing sales because then it is known what needs to be fixed for greater chances of success. “Success won’t happen overnight, but businesses are meant to be healthily grown,” said Frere.

About Brandon Frere

Brandon Frere is an entrepreneur and businessman who lives in Sonoma County, California. He has designed and created multiple companies to meet the ever-demanding needs of businesses and consumers alike. His website,, is used as a means of communicating many of the lessons, fundamentals and information that he has learned throughout his extensive business and personal endeavors, most recently in advocating on behalf of student loan borrowers nationwide.

As experienced during his own student loan repayment, Mr. Frere found out how difficult it can be to work with federally contracted student loan servicers and the repayment programs designed to help borrowers. Through those efforts, he gained an insider’s look into the repayment process and the motivations behind the inflating student loan debt bubble. His knowledge of the often confusing landscape of student loan repayment became a vital theme in his future endeavors, and he now uses those experiences to help guide others through the daunting process of applying for available federal repayment and loan forgiveness programs.

Source: Brandon Frere


Categories: Entrepreneurship

Tags: 1-click shipping, business standard, business technique, entrepreneurship, online shopping, phone app, small business owner

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