A Unified Question May Help Entrepreneurs Reach Their Goals — Brandon Frere

Roads Without a Clear Path

Every entrepreneur needs to be willing to adapt to accomplish their goals. Many teams fail because they get stuck in the traditional methods they use to solve problems, when it may be wiser to adapt to new methods to solve the same problems. But how do those teams know how to change their process when it’s obvious that they must? Brandon Frere, a successful entrepreneur and founder of Ameritech Financial, believes that ambitious entrepreneurs and teams may be able to find the most important answers by asking the most important questions.

“A company needs to be adaptable to stay competitive,” said Frere. “The ability to decide what is important, then adapt the company in order to achieve that vision, may be the best way to achieve that vision.”

The first step in coming up with a change in a company is coming up with a goal. Growth and profit are nearly universal desires, but the company needs to figure out what is necessary as soon as possible. An entrepreneur may be able to find that goal by looking at the strongest aspects of their product or service and building upon that strength to reach the target goal.

After deciding on a goal, an entrepreneur may want to look for the most important metric relevant to their goal. If an entrepreneur is able to find the metric that will lead to success, they can start to develop strategies around that metric. For example, if a team decides their goal is to increase sales and their strength is customer service, then they may want to ask the single, unifying question: “How do I increase customer retention?” From this question, several new strategic possibilities emerge:

  • Loyalty programs for clients and referrers of clients to encourage repeat visits.
  • Reducing the friction it takes to make a sale, either by reducing the script or making customer alternatives.
  • Increasing the number of ways that a customer can contact the company.
  • Delivering all the information as plainly and simply as possible to the customer.

It’s easier to imagine some new ways that a company could change its processes by asking “How do I increase customer retention?” instead of a more general question like “How do we increase sales?”

If any team is able to focus their goal into a single, unifying question and find the metric most relevant to their goal, then that may lead to new ways to accomplish that goal. By discovering what question to ask, it may be possible to then focus on figuring out how to accomplish it. This method still requires evaluating each idea, combining ideas and testing them, but by asking the right question, a team can start creating the right answers.

“Everyone wants to find the answer to their problems,” said Frere, “but a team may only know how to adapt to the problem if they look at their goals, analyze their data and decide on the right single, unifying question that focuses their team efforts.”

About Brandon Frere

Brandon Frere is an entrepreneur and businessman who lives in Sonoma County, California. He has designed and created multiple companies to meet the ever-demanding needs of businesses and consumers alike. His website, www.BrandonFrere.com, is used as a means of communicating many of the lessons, fundamentals and information that he has learned throughout his extensive business and personal endeavors, most recently in advocating on behalf of student loan borrowers nationwide.

As experienced during his own student loan repayment, Mr. Frere found out how difficult it can be to work with federally contracted student loan servicers and the repayment programs designed to help borrowers. Through those efforts, he gained an insider’s look into the repayment process and the motivations behind the inflating student loan debt bubble. His knowledge of the often confusing landscape of student loan repayment became a vital theme in his future endeavors, and he now uses those experiences to help guide others through the daunting process of applying for available federal repayment and loan forgiveness programs.


Source: Brandon Frere


Categories: Entrepreneurship

Tags: business growth, entrepreneurship, focus, goals, small business

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