The Dallas Standard Emphasizes Hiring Strategy

The executives at The Dallas Standard have established a recruiting strategy to attract and retain top talent. The company's director of operations outlined how the firm's culture enables this effort.

“At The Dallas Standard, we invest in people as much as we invest in ideas,” said Taylor, the director of operations. “That’s why we take our recruiting effort so seriously. It’s our duty to find the best individuals who want to be part of our winning team.”

To attract top talent, the executives at The Dallas Standard know an efficient recruiting process is vital. “Each position in the organization has a job description,” said Taylor. “This includes the role’s deliverables, its responsibilities, and the required skillsets. That way, we can post an accurate advertisement for an opening. It makes sifting through resumes an efficient process.”

"Our hiring and retention processes have positively impacted the bottom line here at The Dallas Standard."

Taylor, Director of Operations

“In addition to job responsibilities, we take things one step further,” Taylor remarked. “We look for individuals with specific core skills.” Due to the firm’s team culture, individuals who are assigned specific duties also have opportunities to assume additional roles and responsibilities. “For instance, we look for individuals who also have abilities in areas such as leadership and project management,” she added. “This allows people to fill specific roles, but it also gives them chances to expand their horizons. It’s exciting to be able to utilize your expertise while you are leading an exciting new campaign.”

Once the job has been defined, the hiring team assesses the applicant pool. “Our strategy is to locate a diverse set of candidates,” said the director. “We use the resources available on the Internet, but we also advertise in the trade publications. In addition, we send team members to college job fairs and seminars to meet with new grads. That way, we meet people with varying educational backgrounds and different levels of experience.”

The Dallas Standard’s Culture Fosters Hiring and Retention

Though it is important to find a candidate who fits the desired skillset, it is equally important to find someone who fits within the firm’s culture. “It is imperative that everyone be able to thrive within our environment,” said Taylor. “Applicants are invited to spend some social time with the team to make sure everyone is comfortable. We value team players here, not lone stars.”

“We live in the digital age, so most of our applicants expect to thrive in that type of environment,” said Taylor. “Here at The Dallas Standard, our business model supports that. As a result, our company has a higher than average retention rate.” Taylor and the management team understand that if they support a team-based setting with state-of-the-art tools and methods, the firm will also be equipped to meet the needs of the brands it represents. “Customers expect us to act like leaders in the digital age. Internally, we should too!” she said.

The director has seen the benefits that the firm’s strategies have had on the growth of the business. “Our hiring and retention processes have positively impacted the bottom line here at The Dallas Standard,” she said. “In the industry, our firm is known as a great place to work. The quality of our campaigns is a product of the talent we have and the satisfaction of our team.”

About The Dallas Standard

The Dallas Standard is a premier consulting and marketing services provider with a dedicated team of exceptional professionals. By applying in-depth market analysis and demographic research, their promotional experts infuse each interactive promotional campaign they produce with a customized feel. This approach leads to meaningful connections between companies and their ideal customers. The Dallas Standard has built a reputation as an industry leader by forming these connections while providing a high return on investment for a diverse portfolio of clients. Whether working with a small local start-up or Fortune 500 giant, The Dallas Standard delivers sustained growth to bottom lines and brand awareness.