System Analytic Launches Superfly Core - a Powerful 'Out-of-the-Box' Kol Management Tool

System Analytic, a leading provider of KOL-focused digital tools and services for pharmaceutical companies, today announced the launch of Superfly Core, a new member of their Superfly family of KOL management tools.

Global Medical Affairs teams typically have a select number of important KOLs whom they need to track, manage, and engage with on a proactive basis. Superfly Core is a straight-out-of-the-shiny-box KOL management solution that’s engineered with just one purpose – to help such teams plan, manage, and track their work with their most important KOLs.

Medical teams often encounter the same pains when it comes to KOL management - how do they create effective engagement plans in one centralised location, how do they know which KOL will support them in which activity, how do they monitor the usage of their KOLs across their different activities and initiatives, how do they quickly build an organisational memory of their KOL work, how do they know which KOL came to which advisory board?

Easy to implement, easy-to-use, easy to configure, and with no instruction manuals or lengthy training, the intuitive workflows of Superfly Core will help pharma and biotech clients to solve all such pains so that they can start planning, managing, and tracking their work with Experts in seconds.

KOL Management is a broad term that refers to the complete life cycle of identifying, mapping, segmenting, planning, engaging, and interacting with KOLs. In reality, KOL Management is a never- cycle. It’s an ongoing process that requires constant fine-tuning and midcourse corrections to ensure that clients are working with the right people, in the right way, at the right time, through the right initiatives. Superfly Core is designed to help our clients manage that cycle for their most important KOLs.

Dr. Sanjay Singhvi, a Director at System Analytic, said, “Oh, and Superfly Core is completely free to use for the first year, giving you plenty of time to evaluate its value, and to fall in love with it. And frankly, why wouldn’t you?”

About System Analytic:

Our visionary digital tools and world-class services help our clients to identify, understand, and engage with the most important people in their world. As a company, this is all we think about, this is all we do - and we do it with an analytical intensity and brilliance unmatched by anyone else.

We combine the best of medicine with the best of technology to create innovative offerings that are characterized by transparency, collaboration, and trust. That’s why the world’s leading pharma companies and the world’s leading physicians entrust us with their confidence - and we do everything in our power to justify the faith they place in us.

System Analytic is a WPP company.

Source: System Analytic