Surge Connections Boosts Opportunities Through Partnerships

Surge Connections' team partners with local colleges and universities to create internship programs for students and career prospects for graduates. The firm's director discussed the value of working with millennials.

“After we finish up a strong fourth quarter, one of our next big projects will be creating opportunities for college students and new graduates,” declared Austin, Surge Connections’ director of operations. “The Fall 2015 semester will have ended, which means that former students are looking for careers, and the Spring 2016 semester is beginning – a perfect time for ambitious scholars to gain work experience through internships.”

By working closely with educational institutions in and around the Chicago area, Surge Connections’ leadership is able to tap into a vast network of incredible talent. The team is looking to work with laser-focused grads prepared to put their educations to work for them, and also ambitious undergraduates who know that practical knowledge is just as important as theoretical knowledge.

"It's not that Gen Y is so different from previous generations, it's simply that they grew up in a different world,"

Austin, Director of Operations

Director of Surge Connections Maximizes Productivity With Millennials

Surge Connections’ team has impressive plans for growth in the next few years, and leadership is excited about the idea of working with millennials to make their ambitions a reality. “I’ve heard all the accusations: millennials are entitled, they’re hard to manage, and they have a lousy work ethic. Frankly, I think it’s all untrue,” Austin stated.

Instead, Austin believes that Gen Y simply has different expectations, and that old-school companies run by boomers and X-ers just aren’t changing with the times. The director of Surge Connections quickly pointed out that millennials have never known a time without the Internet, so access to information – not to mention each other – is, in their minds, a given. Leaders from just one or two generations ago didn’t come of age in a digital world, and often drag their feet when it comes to adopting more modern technologies and managerial strategies.

“It’s not that Gen Y is so different from previous generations, it’s simply that they grew up in a different world,” declared Austin. “They take things like collaboration, unfettered Internet access, and flat organizational structures for granted. When business leaders say they have a hard time working with millennials, there’s a good chance the problem is they’re working with outdated tech and old-school, top-down hierarchies that have several layers of management.”

Millenials find working with Austin and the Surge Connections team to be a great fit. “We believe in as little bureaucracy as possible, and we love employing the latest technology to help us develop our campaigns. We don’t want cookie-cutter associates – we need unique individuals who are willing to work with other professionals to create outstanding promotions that no one person could generate on his or her own. We don’t discourage our people from making changes; we empower them. A career with Surge Connections is exactly what many millennials are seeking.”

About Surge Connections

Surge Connections leverages experiential marketing techniques to develop attention-grabbing campaigns that deliver results. Through a combination of research, planning and execution, the firm’s team of executives are able to transform brands into highly visible consumer experiences that promote front-of-mind awareness and earn customer loyalty. This means that companies that select Surge Connections to represent them can rest assured, knowing their growth goals will be accomplished through the development of repeat business.