Ric Belding Joins Vela Sales Engineering Team to Increase Effectiveness of Solution Presentations, Implementation, and Deployment

Addition of Seasoned Sales Engineering Manager Solidifies Vela's Commitment to Infrastructure Development and Growth as Leading US Compliance Monitoring Sales and Support Provider

Ric Belding

Vela, the leading provider of compliance monitoring and logging solutions, today announced the addition of Ric Belding in the role of Manager of Sales Engineering. Ric will be responsible for assisting customers with product selection, training and implementation, and serve as the team’s technical sales support expert.

“Ric’s success working closely with broadcasters in similar positions at Omnibus, Miranda and most recently, Grass Valley, makes him an excellent addition to Vela’s team,” said Ken Rubin, Vela Vice President of Worldwide Sales. “Our customers will benefit from Ric’s expertise managing all aspects of post-sales commissioning and training and we feel fortunate to have him leading the pre-sales demonstrations and evaluations.”

Belding joins Vela during an explosion of new sales opportunities and growth reinforced by the increase in demand created by the recent end of life announcement of Volicon Observer.

“I’m very proud to join an industry-leading and customer-focused company like Vela. With my years of experience in software and related solutions contributing to Vela’s strong team, I’m excited to help drive their future growth and success,” said Belding.

This hire, combined with additional recent internal engineering additions, reinforce Vela’s continued commitment to understanding broadcast workflows and the needs of their customers to quickly provide additional features for its flagship product, Vela Encompass.

About Vela: Founded in 1994, Vela is the fastest-growing provider of compliance monitoring and logging systems in the U.S. Its flagship product Vela Encompass provides 24/7 original and proxy content capture and monitoring/logging with extensive QoS and Transport Stream analytics and alerting features. Its unique GPU-accelerated architecture enables Vela to include all advanced features in every system, including ratings graphs with corresponding content, as-run logs for internal air-check and ad-verification, competitor ad-identification via audio-fingerprinting, and HLS creation for OTT repurposing. Vela Encompass has become the de facto standard in the U.S. as a Volicon replacement solution – adding unprecedented support to an impressive number of included features and reliability.

Other Vela products include the NEW Luna multi-viewer/logger, the ArgoNavis file-based QA/QC system, the MediaAdvantage playout server, the Titan disaster recovery platform, and Quantum – the high-density monitoring and quality assurance system providing MSOs and MVPDs with immediate notification of QoS issues throughout their entire channel lineup.

For more information on Vela, its products, and/or its Volicon Trade-In/Trade-Up program, visit www.vela.com or visit Vela in booth SU-11707 at NAB-2019. 

Media/Sales Contact: 
Ken Rubin 
Vice President of Worldwide Sales 
407-506-3600 
KRubin@Vela.com 

# # #

Source: Vela


Categories: Arts and Entertainment

Tags: AirCheck, Broadcast Television Technology, Compliance Monitor, Encompass, Logger, Luna, MultiViewer, Transport Stream Analysis, Vela, VelaEncompass, Volicon, Volicon-Replacement


About Vela

View Website

US-based, 25-year-old, Emmy-award winning Vela is the fastest-growing provider of compliance monitoring & logging systems worldwide. Vela smartloggers are the Volicon-replacement standard recognized for reliability, feature depth, support and value.

Mike Reddy
President & CEO, Vela
Vela
5516 Rio Vista Drive
Clearwater, FL 33760
United States