Mission Roll Call Launches Social Media Campaign for Military Veterans to Connect During COVID-19 Crisis

Crowd-sourced video series will empower veterans to maintain supportive communities as social distancing practices continue

​​Mission Roll Call today announced the launch of “Be A Leader,” a new crowd-sourced social media video series that will empower veterans, their families and caregivers to virtually connect with each other and share their experiences during the COVID-19 Coronavirus pandemic. Content shared using the #MRCBeALeader hashtag on social media will highlight stories and advice from veterans to encourage personal growth, optimistic communities and responsible behavior in the months to come. 

“With a wealth of experience handling critical and stressful situations in a calm, positive manner, military veterans are ready to lead by example in this time of uncertainty,” said Garrett Cathcart, executive director of Mission Roll Call. “This campaign will give all veterans an opportunity to share how they are checking in on their buddies, entertaining their families, and staying active so others will be inspired to do the same as the nation continues to practice social distancing.”

In addition to videos created and shared by followers of Mission Roll Call’s social media channels, the series will feature insights and words of encouragement from individuals such as Medal of Honor recipients Sal Giunta and Clint Romesha, as well as retired NFL player and U.S. Army veteran Nate Boyer.

The “Be A Leader” campaign is an extension of Mission Roll Call’s goal to provide veterans with a platform where they can make their voices heard on the key issues impacting their lives. Mission Roll Call is a program of national nonprofit America’s Warrior Partnership that has connected with more than 535,000 veterans, family members, caregivers and advocates since launching in 2019.

Veterans and community members who wish to participate can post content and follow the conversation on Facebook, Twitter and Instagram by using the #MRCBeALeader hashtag and tagging @MissionRollCall.

About Mission Roll Call

Mission Roll Call is the first-ever movement of its kind — one dedicated to giving every veteran a voice in advocating for the issues that are important to them. The program created a digital community where veterans, their families and caregivers can make their voices heard. Veterans can share their stories through comments on our social media pages and respond to online polls about the most urgent issues facing veteran communities. These messages, views and insights are delivered directly to policymakers and civic leaders with the goal of enacting lasting, positive change. For more information, visit MissionRollCall.org. Mission Roll Call is a program of America’s Warrior Partnership. America’s Warrior Partnership is a nationally recognized nonprofit with a Platinum Guidestar Seal of Transparency.

Source: America's Warrior Partnership

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Categories: Non Profit

Tags: Clint Romesha, Coronavirus, COVID-19, Garrett Cathcart, leaders, military veterans, Mission Roll Call, Nate Boyer, nonprofit, Sal Giunta, social media, veterans


About America's Warrior Partnership

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Empowering communities to empower veterans is at the heart of America's Warrior Partnership's mission. AWP is a national nonprofit supporting six regional communities. In just eighteen months of effort, its affiliated communities have developed a rel

Lori Noonan
Director of Development & Marketing, America's Warrior Partnership