Holiday Launch of White Label Programs Provides Valuable Opportunity to Engage Customers Long Term, Says Axiom Pro

Stephen Foster, CEO, Axiom Prepaid Holdings

Tying the launch of a branded prepaid card program – also known as white labeling – to the holiday shopping season is a “no-brainer,” according to Steve Foster, CEO, Axiom Prepaid Holdings. The company recently introduced its White Label Program to help clients take advantage of the employee and customer engagement potential of the skyrocketing global prepaid cards market.

Axiom is a global provider of end-to-end payment solutions powered by in large part by prepaid cards programs.

Foster said that because branded cards provide businesses with the opportunity to collect data, analytics and tracking, ongoing marketing and relationship-building opportunities expand exponentially. That information also helps businesses to continually improve the program’s value. And rewards programs linked to the cards likewise enhance user loyalty.  

Prepaid cards include everything from gift cards to travel cards and payroll cards. With consumer spending during the holidays this year expected to increase by four percent and prepaid card usage continuing its 13-year streak of year-over-year growth, more companies are seizing upon the opportunity to use those trends to their advantage. And according to industry experts, white labeling can increase revenue by up to 23 percent in addition to strengthening relationships with target audiences.

“White label prepaid cards are customized with a business’ logo which boosts their brand visibility every time the cards are used. The programs are proven to give businesses a new funding stream while helping fortify their brands. For businesses considering a white label prepaid card program, it stands to reason that this holiday season is the ideal time to get started,” said Foster.

In fact, statistics show that gift cards are the number one most-requested gift and nearly 30 percent of Americans will use a prepaid card in purchasing holiday gifts. Branded cards can be used by businesses to pay commissions, reward loyalty, and distribute compensation to customers, agents and affiliates. They also offer an alternative to traditional corporate payroll programs and investment advisory services. But Foster says the biggest opportunity lies in the branding – especially as the busy holiday shopping season looms.

Axiom uses advanced digital tools to ensure the white card program experience is seamless for clients. Its operations team handles administration and provides a secure infrastructure for processing, reporting tools and integration of cardholder services to businesses’ existing applications and websites. Standard features of the programs include card-to-card payments, ATM access, direct deposit load, generated statements, 24/7 help, fraud protection, virtual card access and SMS/email alerts.

For more information on Axiom Prepaid Financial LLC and its white label programs, go to or @axiompph on Facebook.

For media inquiries, contact: Erin Andrews, 

Source: Axiom Prepaid Holdings


Categories: Marketing

Tags: Axiom, Axiom white label, branded debit cards, branding, gift cards, holiday shopping, prepaid cards, prepaid white label, white label

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