Get My Auto Reveals Social, SEO to Be Most Effective Channels for Dealership Marketing
According to new research, social media and search engine optimization are the preferred marketing channels of independent auto dealers.
IRVINE, Calif., September 13, 2017 (Newswire.com) - According to new research, social media and search engine optimization (SEO) are the preferred marketing channels of independent auto dealerships, providing the most consistent return on investment across the board. These findings, reported in Dealer Marketing, have won the attention of Get My Auto. Now, in a new statement to the press, Get My Auto expands on these important findings.
"There are numerous ways for independent auto dealers to spend their ad dollars, and it's natural to want to use marketing money as effectively as possible," says Get My Auto. "This new research provides some important clues on how to do that."
According to the data, reported by Dealer Marketing, dealers overwhelmingly favor social media and SEO over other marketing methods. "In our poll of automotive marketers, 28 percent cited both social media marketing and SEO as the channels that delivered the strongest ROI for their company," says the article. "Search PPC (21 percent) was third, followed by email marketing, which delivered a 19 percent ROI."
Get My Auto explains that, while social media and SEO are indeed effective, they work best when they work together harmoniously. "A holistic, integrative approach to marketing is needed to align both social media and SEO to the same goals, and to ensure that both channels are being used as judiciously as possible," explains Get My Auto.
There are other important pieces of the puzzle, too. "We recommend that dealers take advantage not just of social media's organic reach, but also of paid ads, and especially Facebook Ads, which is really valuable for dealers," comments Get My Auto. "Something else that's worth mentioning is Craigslist. For many dealerships, Craigslist can be a secret weapon."
The best thing independent dealerships can do, according to Get My Auto, is put together an integrative marketing strategy that pulls all these unique channels together and aligns them to the same goal. "That's something our professionals can help you with," offers Get My Auto.
More information about Get My Auto, which provides marketing services to used car dealerships in Orange County and beyond, can be found at dealers.getmyauto.com.
Based in Orange County, California, Get My Auto is in the business of connecting consumers with their next new or used car and of helping dealerships thrive in an increasingly competitive market. Both a software company and an integrative marketing firm, Get My Auto delivers digital solutions that help car dealers expand their online footprint, capture more leads, and ultimately close more sales. Dealers come to Get My Auto for their rich experience in Craigslist, Facebook marketing, custom software, and more. To learn more about Get My Auto, call (949) 506-5868 today.
Source: Get My Auto