IRVINE, Calif., June 27, 2018 (Newswire.com) - A good used car website provides real value to the end user—educating the consumer and establishing the dealership’s thought leadership. By turning their websites into information hubs, dealerships can not only increase social sharing, but they can also enhance their own SEO rankings—all while adding luster to their brand. Actually turning a dealership website into an information hub is easier said than done, however. In a new statement to the press, Get My Auto offers some suggestions.
“First and most obviously, highlight your inventory,” comments Get My Auto. “Enable buyers to start shopping before they actually come down to the lot. Make sure to include good photos, lists of features, and information about any relevant warranties.”
Another tip is to highlight promotions and sales. “Your dealership website should provide details for any current or upcoming sales events,” Get My Auto affirms. “Providing Web-exclusive coupons is another good way to add value to your site.”
A blog can help, also. “Provide informative articles that help buyers understand the world of used cars just a little bit better,” Get My Auto explains. “These articles might cover such topics as vehicle maintenance, financing, and beyond.”
Still another important inclusion is the dealership’s contact information. “Every page of your dealership website should include full NAP information—that is, name, address, and phone number,” Get My Auto affirms. “Make it easy for the user to contact your dealership, no matter what section of the site they are viewing.”
Finally, Get My Auto encourages dealerships to consider an FAQ page.
“Collect the most common inquiries your sales reps receive, and address them somewhere on your website,” Get My Auto offers.
By making their website more valuable, dealers can gain buyer loyalty and enhance their own reputation. And, making a sleek and efficient dealership website has never been easier. “For more information about our dealership website wizard, we encourage you to contact us directly,” Get My Auto concludes.
Additional information about Get My Auto and its marketing services to used car dealers can be found online at dealers.getmyauto.com.
Based in Orange County, California, Get My Auto is in the business of connecting consumers with their next used car—and of helping dealerships thrive in an increasingly competitive market. At Get My Auto, buyers can learn more about the local dealerships that are best suited to meet their needs, and also get advice that helps them navigate the buying journey. Dealers, meanwhile, come to Get My Auto for their rich experience in Craigslist, Facebook marketing, custom software, and more. To learn more about Get My Auto, call 949-506-5868 today.
Source: Get My Auto