IRVINE, Calif., November 16, 2018 (Newswire.com) - The holiday season is fast approaching, and with it, used car dealerships will find some invaluable opportunities. Many consumers hold their automotive purchases until the end of the year, hoping to score a great deal and dealerships can capitalize on that. Doing so requires a focused marketing effort, and according to Get My Auto, the time to plan those marketing efforts is now. The company has released a new statement to the press, urging dealership owners to start thinking about the holidays today.
“As you consider the coming holidays, the first thing you should do is plan any deals, sales, or promotions you’ll be running,” says Get My Auto. “Get them on your calendar so that you’re ready to start building some buzz.”
Dealerships can also start creating their marketing emails. “This isn’t something you want to save for the last minute,” says Get My Auto. “Finding a template, writing your copy, choosing the right images all of this can take time. You can get a head start by beginning your email marketing preparations today.”
Along the same lines, dealerships can begin creating marketing collateral for the holiday season. “What kind of marketing collateral will you need to augment your seasonal promotions?” asks Get My Auto. “Blog posts? Website banners? Infographics? Buyer guides? Again, creating these assets requires time, and you’ll probably have enough on your plate come the holidays. Start developing some these marketing assets sooner rather than later.”
Finally, dealerships are advised to brainstorm any changes they will make to their website including updated holiday hours, seasonal content, festive graphics, or even a personalized holiday greeting. “Use the holidays as a time to make your online presence a little friendlier and more personable,” Get My Auto suggests.
Ultimately, the holidays can be an important time for dealerships but the time to lay holiday preparations is now. “Don’t leave any of this until the last minute,” warns Get My Auto.
Get My Auto connects used car buyers to reputable dealerships, primarily in Orange County, California. Additional information about Get My Auto and its services to used car dealerships can be found online at dealers.getmyauto.com.
Based in Orange County, California, Get My Auto is in the business of connecting consumers with their next used car and of helping dealerships thrive in an increasingly competitive market. At Get My Auto, buyers can learn more about the local dealerships that are best suited to meet their needs, and also get advice that helps them navigate the buying journey. Dealers, meanwhile, come to Get My Auto for their rich experience in Craigslist, Facebook marketing, custom software, and more. To learn more about Get My Auto, call 949-506-5868 today.
Source: Get My Auto