IRVINE, Calif., November 17, 2017 (Newswire.com) - Independent used car dealerships can take advantage of the holiday shopping season, bringing in additional revenues before the year ends — but in order to do so, savvy marketing strategies are a must. In a new statement to the press, Get My Auto shares some insights and tips.
“First and foremost, update your dealership website,” Get My Auto advises. “Adding some festive graphics can make the site feel more welcoming and inviting — and if you have any special holiday hours, events, or promotions, you’ll want to promote those, as well.”
Another tip from Get My Auto is to spruce up the showroom itself. “A big part of dealership marketing is building trust — and anything you can do to help customers feel more comfortable, more at home in your showroom can prove meaningful,” says Get My Auto. “Trees, garlands, wreaths — any kind of seasonal décor that makes your dealership feel cozier is worth considering.”
Get My Auto recommends charitable giving, too. “Make your dealership a drop-off site for local toy drives or canned good collections,” the company states. “This helps you build buzz, foster goodwill, and do something truly meaningful in your community — making it a win for everyone.”
Something else to consider is holiday-centric email marketing. “Some of your customers may be getting holiday bonuses, while others may simply like the idea of starting the new year with a new vehicle,” Get My Auto explains. “Sending our marketing emails to encourage end-of-the-year buying, along with any discounts or promos you can offer, just makes sense.”
Finally, Get My Auto recommends getting the entire sales team involved. “Holiday cheer starts with your staff, then spreads to the consumer,” the company states. “Do something like an ugly sweater contest to get people feeling festive. Post pictures on social media.”
The bottom line, according to Get My Auto, is that the holiday season presents a big opportunity for dealerships. “Don’t let the season pass you by without doing some creative marketing,” the company states.
More information about Get My Auto can be found online at https://dealers.getmyauto.com.
Based in Orange County, California, Get My Auto is in the business of connecting consumers with their next new or used car — and of helping dealerships thrive in an increasingly competitive market. At Get My Auto, buyers can learn more about the local dealerships that are best suited to meet their needs, and also get advice that helps them navigate the buying journey. Dealers, meanwhile, come to Get My Auto for their rich experience in Craigslist, Facebook marketing, custom software, and more. To learn more about Get My Auto, call (949) 506-5868 today.
Source: Get My Auto