Entrepreneurs Must Focus on the Present for Their Business to Progress, Says Brandon Frere

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Many entrepreneurs may weaken themselves by thinking too far ahead. Many companies may be trying to imitate Google, LinkedIn or 3M without realizing those business models won’t work for companies that aren’t giants. For example, there are businesses that focus too much on scalability early on. Some businesses see scalable processes as a necessity for their business instead of a helpful feature. Brandon Frere, CEO of Frere Enterprises and other ventures, advises that entrepreneurs focus on which problems will help with their immediate position, instead of improving their potential position in the future.

“Many entrepreneurs are focused on analytics or newsletters from the beginning when their time could be spent going door-to-door making real connections. When your company is just getting started, it may be better to get 100 people who know you and love what you do, instead of 10,000 people who have heard of you and like what you do,” said Frere.

When a business is first starting out, it may be wise to set a few very specific objectives. Those objectives should generally focus on what makes users happiest. In the startup environment, most everyday discussions may want to revolve around the product, the product-market fit, the role of the founders, hiring, company culture, values and, of course, staying financed. Secondary discussions may be the board of directors, analytics, dashboards and strategy. Everything else is important only if it is task-specific. As a company begins to get more customers, their priorities shift and many things must become automated to continue. Entrepreneurs may serve themselves best by worrying about shifting priorities after it becomes obvious that priorities will shift.

It may be wise to examine assumptions about every effort involved in the organization. Any effort toward scalability before knowing the company growth priorities may be meaningless. Knowing present processes can help a company to grow more than scalability will. Part of the strategy that forms a company is organizing the company around a market condition, and positioning a company in a way to take advantage of that market condition will be a strong motivator for every decision. Before investing too much into the future, a company should ask itself if the actions that it is performing are certain to be useful.

“When a company enters startup mode, there need to be generalists doing everything and there need to be some fires that the founders just let burn,” said Frere. “Entrepreneurs may be shooting themselves in the foot by thinking about how to serve a million people on Facebook, when giving things a more personal touch may be better to help people to care in the first place.”

About Brandon Frere

Brandon Frere is an entrepreneur and businessman who lives in Sonoma County, California. He has designed and created multiple companies to meet the ever-demanding needs of businesses and consumers alike. His website, www.BrandonFrere.com, is used as a means of communicating many of the lessons, fundamentals and information that he has learned throughout his extensive business and personal endeavors, most recently in advocating on behalf of student loan borrowers nationwide.

As experienced during his own student loan repayment, Mr. Frere found out how difficult it can be to work with federally contracted student loan servicers and the repayment programs designed to help borrowers. Through those efforts, he gained an insider’s look into the repayment process and the motivations behind the inflating student loan debt bubble. His knowledge of the often confusing landscape of student loan repayment became a vital theme in his future endeavors, and he now uses those experiences to help guide others through the daunting process of applying for available federal repayment and loan forgiveness programs.


Source: Brandon Frere


Categories: Entrepreneurship

Tags: entrepreneurship, growth, here and now, scalability, small business

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