Development and Exploration of China Outdoor Products Enterprises

​​Popularization of Outdoor activity is bringing more and more people coming into outdoor industry and this boost the development of the global outdoor industry.

Europe and the United States are the first and second largest outdoor products markets.In 2012,European outdoors products sales amount is about $13.3 billion,USA reaches $11.3 billion;Japan,South Korea and China have become main consumer market of outdoor products.In 2012,the expenditure of South Korea,Japan and China is $2.64 billion,$1.656 billion and $2.306 billion.In 2014,the amount of Japan and  South Korea increased nearly 10% over the previous year, while China increased 35%. Asia outdoor retail industry is playing an important role in the globe.Some of the chinese biggest suppliers are occupying more market in global business such as Toread and Welfulloutdoors.

The rapid development of China's e-commerce makes outdoor products industry changes to fit in with the present environment.Let’s  follow with two characteristic enterprises to analyze the exploration of outdoor products enterprises.

Welfulloutdoors (

Welfulloutdoors, benefits from experience in the field of international and trade for 23 years,since 2005,Welfulloutdoors began to explore outdoor product market,and gradually became long-term cooperation partners with walmart, carrefour, kmart, Aldi and other large supermarkets.The main products includes tents,sleeping bag,camping furniture and mountaineering accessories.

From 2008, Welfulloutfoors actively develops new sales channels by Internet,such as Alibaba. Currently,50% of their sales value comes from Alibaba platform,what they have searched is far more than what we previously understood on e-commerce and supply chain.

New Business

1. Vertical outdoor products B2B website: different with which covers all industry products and suppliers,Welfulloutdoors is focused on outdoor products and insisted on vertical B2B. They hope to go deep into the outdoor filed, and offer best service for wholesalers with specialty and strong international trade comprehensive service ability.

2. B2B industry chain remodeling: with professional knowledge of outdoor industry production chain, they improve the production efficiency through production elements segmentation and reorganization. This will be much different with, Alibaba is only an entrance, but it can’t improve the efficiency of various industries.

3.Small orders service-Welbuy business: 1),Protect the intellectual property of owner 2),Accept orders of buyers from other countries or areas whose quantity can’t reach the MOQ but need the same type with the products which are going to be produced. This business not only meet the needs of small orders, but also reduce the economy and time cost of small buyers.


Toread was established in 1999 and became a quoted company in October, 2009. In the past 16 years,They have set up their own brands and marketing network to promote and manage their own supply chain. And they had made a great success and finally built up their own retail online network and E-commerce system to offer all kinds of outdoor equipments.

We can observed from the above two brands about what they had done regarding the complex and huge marketing needs.Generally speaking, they should do great adjustments to meet the changing world as single sales method would be eliminated by fierce competitions.

With the hot trends of professional and superior outdoor demands and proficient market operation, Chinese suppliers are promising in ranking into the world’s top outdoor industry.

Next important issue for all outdoor practitioners is how to optimize their products and brands to elevate the global market share so that they can possess more business opportunities.

About Hangzhou Welfull Outdoors Technology CO.,LTD.

Welfulloutdoors specialize in outdoor products trading business and services, bridge the gap between global buyers and quality Chinese suppliers, serve for outdoors amateur.

Hangzhou Welfull Outdoors Technology CO.,LTD.
Room 307, 3F Building 71,No.90 Wensan Road
Hangzhou, China

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