Compass Events, Inc. Focuses on Teamwork to Drive Impact

The Compass Events, Inc. management team has recently been emphasizing teamwork. Samantha, the company's director of operations, revealed that this is intended to help increase the impact of their campaigns.

​Samantha indicated that Compass Events, Inc.’s ability to produce effective marketing initiatives is largely tied to their skill at generating novel concepts. As such, they focus a lot of their efforts on coming up with the latest and greatest ideas. For this to be feasible in the long run, her diverse team of branding specialists must be able to work together fluidly.

“We have found that group creativity is sustainable if it is facilitated by leadership,” Samantha stated. “As such, my management team and I spend a lot of our time working to remove obstacles from our team’s path to acting as one. The great thing about this is that, by coming together, we actually achieve greater productivity as well as creativity.”

"One of the most interesting results is that effort is more evenly distributed,"

Samantha , Director of Operations

Team building helps to strengthen interpersonal relationships throughout the organization. Due to this, the Compass Events, Inc. associates trust and respect each other more, according to Samantha. In turn, this enables them to rely on one another, generating greater productivity and quality of work. They even learn more efficiently, she asserted.

“One of the most interesting results is that effort is more evenly distributed,” Samantha continued. “In every organization some people achieve more than others – that’s just reality. However, we have noticed that our team development efforts have actually reduced the stratification of effort. Our associates seem to feel more responsible to one another for their results.”

Compass Events, Inc.’s Director on Team-Building Techniques

According to Samantha, she has had to implement a number of subtle changes at Compass Events, Inc. to drive team building. This started by changing her vocabulary. By talking about working together often, she made it clear that doing so is important. She made sure everyone understood the firm’s goals. Additionally, she helped the whole team understand everyone’s roles in the business.

“Thanks to each of our team members understanding the overall business, we have really streamlined our work,” she explained. “Of course we also needed to adjust the way we work. We did an audit of all of our processes. This revealed a few ways that we were actually getting in the way of teamwork.”

Part of these adjustments was updating tools. Samantha said that she has focused a lot on getting tools that work for her team. “It is alarming how many companies don’t really make working together easy. People want to do it. So, we just need to set them up to be able to collaborate. This approach has been working really well so far.”

About Compass Events, Inc.

Compass Events serves valued brands with a focus on results through dynamic sales promotions. These campaigns attract buyers in order to secure market share growth and saturation of new regions. This growth enables the team to further connect with target audiences as well as new partners. A commitment to company values like integrity and professionalism allows Compass Events to stand apart from its competitors. The firm expects to stay on this upward course far into the future. To learn more, visit compassevents.com.