Captain Up, Loyalty & Retention Platform, Announces a New Collaboration With Microsoft Azure Marketplace

Microsoft Azure customers worldwide can now take advantage of the Captain Up loyalty platform, powered by machine learning and behavioral economics

​​Captain Up, an enterprise-grade platform for customer loyalty, announced the availability of the Captain Up next-generation loyalty platform on the Microsoft Azure Marketplace, an online store for applications and services that integrate with Microsoft's Azure. 

The platform offers real-time promotions, challenges, messages, rewards, shopping, missions and more, increasing customer engagement and retention across retail and online. The collaboration includes integration with Microsoft's advanced transaction tools and enables brands to purchase and activate the Captain Up loyalty platform directly from the marketplace, having the commercial agreement and billing done all in one click.

Every Action Counts

Captain Up’s engagement and retention platform powers brands with the ability to reward loyal customers, to optimize the user journey and to promote any message - in-app and in real time. 

Every action counts towards a bigger goal and every visit, purchase or review takes the customer further in a grand journey. The real-time data management allows customers to get instant feedback on their actions and activities, to achieve badges, progress through the missions, climb up the levels, unlock premium features, and claim great prizes and rewards. 

Omni-channel Rewards & Promotions

Retailers are now able to promote new products, reward activities and send direct announcements and instant feedback to customers. Customers are now able to collect trophies and badges, progress through levels - upgrade their status, complete challenges and missions, claim tangible and intangible rewards and prizes, or purchase goods in a virtual shop.

We are honored to collaborate with Microsoft and be part of the unique retail offering, creating new experiences, rewarding loyalty and increasing customer retention. The platform is fully integrated with Microsoft billing and licensing, making our loyalty tools easily available to all Microsoft Azure customers worldwide,” said Uri Admon, CEO, Captain Up.

Sahir Anand, Principal/Category Lead - Retail & CPG, Microsoft Azure Platform at Microsoft Corp., said, “Microsoft Azure Marketplace lets customers worldwide discover, try, and deploy software solutions that are certified and optimized to run on Azure. Azure Marketplace helps solutions like Captain Up reach more customers and markets."

About Captain Up:

Captain Up is the first fully integrated omni-channel loyalty platform available to the retail industry, encouraging and rewarding usage across both brick-and-mortar and online stores.

By giving real-time feedback to the customer, Captain Up allows the brand to reward any action, notify on progression, and communicate any event and promotion directly to the customer, achieving the best results.

Get This Solution Now on the Azure Marketplace at

Uri Admon, CEO, Captain Up

Source: Captain Up