Why Startups And Solopreneurs Benefit From Press Release Distribution Services


Many people think that press releases are just for the ëbig boysí, large companies who have earth-shaking news to report every time they buy a new company or release a new product. The truth is that startups and solopreneurs can benefit from press release distribution services just like larger corporations. All they have to do is learn how to make the most of the press release distribution services.


What are press release distribution services?

Press release distribution services, both free and paid, allow businesses to publish press releases. They are then sent out to various media outlets. The published releases can also be searched in order for media professionals to find stories about topics they are interested in.

Why press release distribution services are so beneficial

Press releases are one of the best ways to contact large numbers of media professionals and through them, large numbers of potential customers. The free services are a great start, as is publishing your press releases on your site. You will get traffic from real readers, and your content will also be scanned by search engine spiders. Search engine optimization (SEO) is crucial for getting free traffic from top search engines like Google. Using keywords in the headline of your press release and main paragraphs will drive more traffic to you.

Saving time

Distribution sites are a lot faster than trying to pitch to individual media professionals. They give good reports of the media pickups you get, and this can help you connect with those who are genuinely interested in content related to your niche, rather than a scattershot approach of trying to hit just the right media pro and pitch your story to them at just the right time.

Saving money

Some of the distribution services do charge money, but the return on investment can be great depending, on the goal of your press release. In most cases, you want to build brand awareness, get more subscribers and/or get more sales. A press release can more than pay for itself through all of these methods:

Leveraging your press release as part of an overall content strategy, and vice versa

A press release is just one of the many forms of content you can create with a view to driving more traffic to your site to get more sales and subscribers. Every press release should contribute to this overall strategy of driving up your search engine rankings and positioning your company as a leader in your niche. Publishing an impressive, keyworded release regularly is the best way to drive tons of free traffic to your site through the search engines and media pickups. You can spin your articles into press releases, and vice versa. You can turn your press releases into a range of content, such as top 10s, checklists and more.

Now that you know about the benefits of press release distribution services, itís time to write an effective press release and publish it at one or more press release distribution services. Then see what a difference it can make to your media pickups and marketing.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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