Tools to Help You Build a Strong Digital Newsroom
A digital newsroom is a strategic tactic to help you and your company attract attention both from the media and your buyers. It’s a tool that will help you improve search, build your brand as a credible and trustworthy one, and drive traffic to your site. However, simply putting up a digital newsroom on your website isn’t necessarily enough to help your company achieve your desired goals. There are a few tools that you can leverage to build a strong digital newsroom.
Alerts and News Feeds
One component of your digital newsroom may be publishing industry news. For example, you can share breaking industry news directly on your site. You can also include the news, or your commentary on the news, in an article or blog post. However, in order for this tactic to work, you have to be able to get the news as soon as it’s released. You have to have immediate access to the latest information. Google Alerts and News Feeds are the best way to get updates on the latest information.
How is your website set up? WordPress is a publishing platform and content management system. It’s rich with plug-ins and widgets that help you create a digital newsroom that’s alive, up to date, easy to engage with and easy for you to manage.
There are plug-ins that support marketing and editing team collaboration. There are also plug-in newsroom platforms like ContentCloud. And WordPress makes it easy for you to archive your press releases. To build a strong digital newsroom you need to have one that attracts and holds your audience’s attention. WordPress is a tool that you can leverage to make that happen.
Social Media Feed
Social media plays a part of any brand marketing. It can also play a role in your digital newsroom. In addition to using social media to promote your digital newsroom, you can also use your newsroom to help you promote your brand on social media. It’s an effective tool to integrate both marketing tactics. Be sure that any content you publish in your digital newsroom comes with social media buttons. Make it easy for your visitors to like, share, tweet, and comment on newsroom content.
Finally, you can drive more traffic to your digital newsroom and boost your SEO by distributing your press releases with a service. A service can help you reach a larger audience. You’ll hit all of the major newsrooms, industry publications, bloggers, and more. As you reach a larger audience, you’ll drive traffic to your newsroom. Make sure to have some sort of call to action and a way for them to engage with you further. For example, you might include an opt-in or contact form in your digital newsroom.
Finally, technology that helps you create quality graphics and video is also useful. Your newsroom should contain a variety of content, and visual content can play a key role in your success. Find and leverage the right tools to help you meet your press and PR goals.