Press Release Writing Tips

News stories and press releases can be tricky to end in a compelling way, for a number of reasons. Many …

There are a number of ways to pitch to the press successfully if you are willing to lay down a …

Content is in greater demand than ever before, thanks to the Internet, so journalists are busier than ever producing newsworthy …

Your new release headline will make or break you in terms of how many reads you get, and therefore how …

Pitching to the media is an integral part of any press and public relations strategy. Sure, you can issue press …

Press releases can be an integral part of your overall content marketing and brand building strategy. They can build awareness, …

Earned media is one of the newer content marketing must-haves. With the acceleration of social media and the increasing savviness …

Earned media is word of mouth media. It happens when someone comments on their social media site or blog about …

There are many significant reasons why companies hire their own PR expert, or outsource to a firm. PR, press and …

Any press release, story idea, or media pitch has to be compelling to both the journalist or media rep you’re …

Press releases get a bad rap. People generally don’t want to read them, and while it’s great that the media …

Press and public relations can be an expensive marketing strategy and tactic. But it doesn’t have to be. If you’re …