Online Visibility - Monday, September 8th, 2014 by

Distributing Your Press Release? 5 People You Might Be Forgetting

When you write and distribute a press release you likely have a list of people to send it to. You want the media and newswires to get it, so you use a press release distribution service to reach a...

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Online Visibility - Friday, September 5th, 2014 by

3 Tips for Emailing Your Press Release to the Media

You may have several goals for your press release. Among those goals may be the desire for your news and information to be picked up by the media. After all, local media coverage will draw attention...

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4 Tools to Track Your Press Release Brand on Social Media

Social media press releases are a new approach to the traditional press release. In addition to adding images, graphics, photos, and video links, you can integrate social media directly into the...

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Press Release Optimization - Friday, August 29th, 2014 by

Tips To Get Better Results with Your Social Media Press Release

Social media press releases are a powerful addition to your press release marketing campaign. However, to attain your goals and take your press releases to the next level, it’s important to put...

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Press Release Optimization - Wednesday, August 27th, 2014 by

Tips To Extend the Life of Your Press Release

Press releases tend to have a short shelf life. They disappear almost as soon as they’re published. However, with a strategy and a careful plan, you can extend the life of your release and get more...

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The First Paragraph of Your Press Release – How to Reel Them In and Make Them Care

The first paragraph of your press release may be the most important four sentences of the entire release. It, combined with your headline, is called the lede (which is also often spelled “lead”)....

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The Do’s and Don’ts for Writing a Social Media Press Release

Press releases have changed over the years. Today’s press release provides an abundance of opportunity to reach out, connect, share, and grow your business. Social media releases are more often...

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The Best and Worst Times to Publish Your Press Release

This question is one of the most common questions that people ask. The truth is that while there are some general rules of thumb, testing and tracking your press release results will help you answer...

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Press Release Writing Tips - Friday, August 22nd, 2014 by

I’ve Written a Press Release, Now What? Follow Up Tips and Advice

Writing a press release is only half of the job. There are still several steps that need to be taken care of. How you manage the following steps can help ensure the success of your press release...

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How to Write Good Press Release Quotes

There are no unimportant parts of a press release. Every word, every phrase and every paragraph plays a critical role in the success of your release. Each sentence either helps your release get...

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