How to Create a Consistent Press Release Marketing Plan

Adding press releases to your marketing strategy and marketing plan is an important step. Like any powerful marketing tactic, it’s important to have a plan to reach your goal. Know what you want to...

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Press Release Writing Tips - Thursday, June 26th, 2014 by

How to Add Relevant Quotes to Your Press Release

A press release isn’t complete until you have at least one, preferably two, quotes. Quotes have a specific purpose and an important role to play. They help add both validity and personality to your...

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How Does The Media Use A Press Release?

A lot of time and energy is spent on the creation and distribution of press releases. You write them for journalists and follow the formalized structure, but does the media really care? How exactly...

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Press Release Writing Tips - Tuesday, June 24th, 2014 by

Does Your Press Release Headline Pass The Test?

Your press release headline is perhaps the single most important element. If your headline isn’t effective then no one will read, share, or reprint your release. And if it doesn’t grab the...

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Online Visibility - Monday, June 23rd, 2014 by

What’s The Difference Between Press and Publicity

When it comes to marketing and building a business, many people use certain terms interchangeably. However, there are big differences between marketing, advertising, and your press and publicity...

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Tips for Tagging Your Social Media Release

Social media releases provide a unique opportunity to reach a wider and more varied audience with your press release. There are some steps you can take to optimize that release to not only help it...

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Press Release Optimization - Thursday, June 19th, 2014 by

Tips for Choosing the Right Multimedia Links for Your Press Release

Social media press releases provide a new opportunity to reach a larger audience. They’re considered part of an advanced press release strategy and can help you reach bigger and better press...

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Online Visibility - Wednesday, June 18th, 2014 by

The Benefits of a Strong Online Newsroom

Do you have an online newsroom? Another name for an online newsroom is a media center, media room, or sometimes a media kit. It’s essentially a website that contains all the information the media...

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7 Opportunities to Write a Press Release

You might wonder when it’s appropriate to write a press release. They’re great for broadening your audience, building interest, and even for conversions. However, a press release has to be...

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Press Release Writing Tips - Monday, June 16th, 2014 by

Is It Newsworthy? 5 Questions to Ask Before Deciding To Write a Press Release

One of the critical elements of a press release is that it is newsworthy. The press, and the majority of the public, pays attention to press releases for this very reason. The media wants to...

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