How to Decide if You Should Outsource Your Social Media Monitoring

Marketing is a time-consuming endeavor. Even if you’re a one-person business, you can spend 95% of your time marketing your business. And it’s an essential task. People have to know about your amazing products or services if you’re going to stay in business. Social media should be an essential part of your marketing strategy. The downside is, it can take up much of your time. This is why many organizations choose to outsource their social media monitoring and management. It’s an important decision to make.


The Cost

Social media monitoring and/or management isn’t cheap and, to be honest, you probably don’t want to hire the least expensive option out there. You want to hire someone who is able to give your company their full attention and actually help you leverage social to grow your business. But you may be looking at your marketing budget and wondering how you’re going to pay for it.

When you’re looking at the cost, make sure that you honestly assess the value and the return on investment.

For Example: If you spend $5,000/month for social media monitoring and management, you should be able to see its ROI (return on investment. If there is an increase of $5,005 a month, that’s a $5 profit increase. It’s working.

Any net increase in income or profit makes it a worthwhile investment.

Here’s the other thing to consider; how much would it cost you to pay someone in house to do it? Most agencies are scalable. Meaning they can offer you a handful of services initially and when you’re ready, you can ask them to do more.

Your Goals

Does social media support your current marketing goals? Social, while it’s always a component of a marketing strategy, may not be your primary strategy. If it’s not a large focus of your marketing strategy, then outsourcing may not be a priority. Outsource key components by checking industry-related news and review social media analytics. You can then handle responding to comments, messages, and posting and scheduling content.

On the other hand, if social is a large part of your marketing strategy, hiring a pro can help you streamline your tactics and get the most for your efforts.

Bottom line, outsourcing your social media monitoring and management makes good sense for a number of businesses. If you want better results, you want to streamline your efforts, or you’re looking to increase your social presence, outsourcing may be right for you.

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Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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