How Influencer Marketing Can Help You Grow On Social Media

Social media influencers are a relatively new iteration, influencer marketing has always been a thing. In the past, some lumped it in with guerrilla marketing, called it “keeping up with the Joneses,” used terms like “word of mouth marketing” and others, it has been around.


In today’s world, influencer marketing is building relationships with those people who can help build relationships with different audiences for you and your brand. Influencers come in a variety of shapes and sizes. Some influencers have large, broad audiences and some have much more targeted audiences (“micro-influencers”). Influencers utilize their blogs, their social media accounts, and their following at large to help you build your audience.

How does influencer marketing differ from traditional marketing?

The main difference is that with traditional marketing, the focus is on the consumers. Yes, you may narrow your audience with demographic targeting, for example, men over women, or certain ages over others, but it is a general audience for your marketing efforts.

When it comes to influencer marketing, you are now going to be targeting your marketing on the people who have the following you are looking for. It is much more targeted and personalized than traditional marketing.

How does this help you grow on social media?

Once you have reached out to influencers to get them to share your news or your brand with their followers, those followers can easily become yours. We like to take the word of those who we hold in high esteem on products and services that they believe in.

How often have you been browsing on Facebook and you saw a friend’s or a celebrity’s shared post from another page and “liked it” right away, based on that one post? Most of us have, at one time or another!

In addition, having them promote a specific product can help boost your sales quickly. And may even lead to other sales for additional products. While it can take some time and effort to reach out to influencers, if you’re reaching the right ones, then it can be worth the investment!

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

Catch up on the rest of your content marketing news and strategy