Press Release Writing Tips

Your brand doesn’t have a story; your brand is a story. Many people confuse the term “brand story” with the …

One of the most common goals for a press release marketing campaign and strategy is to gain media attention. After …

Mistakes happen, and most of them are completely forgivable, even in the tough world of press and public relations. However, …

Pitching to the media makes people nervous. There’s a lot on the line, right? You want to make a good …

Trends present an abundance of opportunity for most businesses. For example, the fitness industry lives on trends. It creates them, …

In this day and age it’s kind of hard to imagine a business without a website. Yet there are many …

When you’re starting a business or running a business by yourself, you have many responsibilities. These responsibilities range from creating …

Publishing is a fast track to authority and credibility. It also helps you brand your business and reach a larger …

In order to avoid making press release writing mistakes and missing your goals, it’s important to know the don’ts. The …

Generally speaking, a press release is a press release. Regardless of the industry, business model, or goal for the release, …

Writing a great press release title or headline can be complicated. You want it to be both newsworthy and attention …

Writing a press release for the health industry? Press releases are a good way to build awareness, make an announcement, …