How to End a Press Release
The trouble with a lot of promotional types of writing, such as press releases, is that the writer appears to …
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How to Create a Press Release Calendar
The most important thing about publicity for your business is to keep in the public’s eye on a regular basis. …
What to Leave Out of Your Media Pitch
The media pitch is a fine balance of information and persuasion. It requires you to know who you’re writing to, …
Top Common Press Release Questions
Before you get down the art and practice of writing a press release or managing your company’s press and public …
5 Things to Do Before You Pitch Your Story to A Magazine
Have a great story idea? One that will build your business and provide valuable information to thousands? If you’re looking …
How to Know Your Story Idea Is Right for A Magazine
You have a brilliant story idea, congratulations. Now, what do you do with it? Publishing the story in a magazine …
What’s Better for Your Press Release, Conversational Writing or Journalistic?
There are pros and cons to both conversational writing and journalistic writing when it comes to issuing a press release. …
What is AP Style Content?
There are a number of different writing styles established by publications and news services. Those who write for these publications …
The Press Release Style Guide
Press releases are often a challenge for marketers to write. They are so used to producing sales material that everything …
Perfect Press Release Headlines: Blend Compelling and Concise Information
Most press release distribution services and search engines only show from 45 to 65 characters in a headline. Learning how …
Is the Message of Your Press Release Getting Through?
Learning how to write effective press releases is an essential skill for any marketer who wishes to get media coverage …
Is It Newsworthy? 7 Questions to Ask Before Deciding to Write a Press Release
The first step in writing an effective news release is to make sure it announces something which is truly newsworthy …