How to Create Testimonials and “How to” Videos That the Media Loves
Today’s press release isn’t just a list of facts. Sure, you still answer the 5W’s: who, what, where, when, and …
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How to Make a Website: The Beginner’s Guide to Get a Small Business Online
For those who are solopreneurs or small business owners, creating a website can feel like a must-do. However in reality, …
4 Signs You Should Be Spending More On Your Press and PR
Press and public relations are often an integral part of a successful marketing strategy and plan. However, these tactics can …
Why Press Releases Matter For Small Business Owners
As a small business owner you have a mountain of goals and objectives ahead of you. Among those goals and …
5 Questions to Ask When Creating Your Media List
A good media list is an up-to-date list of media representatives that you intend to pitch to. They may be …
How to Use LinkedIn to Become a Media Source
One of the best ways to build relationships with the media is to become a source. When you can add …
How to Create a Great Media List
After you’ve established your goals for media outreach and your press and publicity campaigns, the next step is to begin …
What is Media Monitoring?
As the media world continues to grow and evolve, it can be more difficult to stay in touch with what …
How to Use a Press Release to Turn Bad News into Good News
There is a chance, just a chance, that your organization may face bad news from time to time. For example, …
How to Leverage Controversy in Your Press Release
There are thousands of press releases published and distributed on a daily basis. True, not all of them are competing …
Unique Tactics to Leverage Press Releases as Traffic Generation Tools
There are many different goals a company can have for a press release. In most cases, the goals are media …
How to Earn Media Placement
Want to earn media instead of buying it? Earned media is the difference between a referral from a happy customer …