Anthony Santiago, Author at Newswire

For any content marketing piece, it’s important to know who is reading your work. Creating content without knowing you are …

There is no blanket answer for this question. Every company will have a different answer. It depends on your industry …

Media pitches and press releases can go hand in hand with each other, but there are times where one is …

Once you’ve taken the time to carefully choose a newsworthy story, craft a press release around the story, and choose …

After sending out your media pitch, you may not hear from the recipient. This may happen specifically when it’s one …

Measuring your public relations campaign analytics can be challenging. But once you’ve tracked your results, it’s easier to set measurable …

A media pitch is sent out to the media, notifying them about an update in your company. You want them …

Paying attention to what your competitors are doing is one of the best-kept, widely known secrets of small business success. …

Crafting the perfect media pitch to ensure that your story gets picked up by journalists or influencers takes some time …

Building a media contact list from scratch isn’t an easy thing. It is however, much better for your brand than …

Small business owners who write their own press release or media pitch, do not always receive the coverage they deserve. …

Creating a personalized “hit list” for your media contacts is important when targeting your audience to receive optimum results. Sending …