Anthony Santiago, Author at Newswire

With so many assertions against “fake news” and “fake media,” studies show that people’s belief in what they read in …

Influencer marketing and earned media marketing are often two separate strategies within a content marketing plan and overall marketing approach. …

All right, you have your owned media and perhaps some paid media out there working for you. You probably also …

Earned media content is content other people, influencers, and brands share on social media. This means that your content reaches …

The rules for a press release haven’t changed over the decades. The purpose, however, has changed over time. Today, a …

If you want your prospects and audience to connect with you, you have to create a brand that is less …

You work hard, write a solid press release, distribute it and get a bite. Fantastic. Now you have that media …

Like there are different media channels, there are different types of media. An example of a media channel is Facebook …

Let’s talk about something that people often don’t talk about, and that is how to game your headline so that …

As you create your content marketing plan and look ahead to the different types of media available to you, you’ll …

Every press release should have an effective call to action (CTA) in order for the target audience to take the …

Your headline is the most important part of your press release that you will ever write. It needs to be …