Penn State is partnering with River Mountain, a south-central PA adventure camp, to provide a "digital wellness program designed to combat the negative impacts technology has on young people's social, emotional and cognitive development."
Read MoreHeadlines are the same as first impressions, and if you don't make one that sticks with the reader, chances are they'll never get to the brilliant story you've crafted. So how does a content creator develop an arresting headline? We asked 13 associates of Forbes Communications Council this question, and here's what they had to say about their own techniques.
Read MoreWe pull together the right people internally to discuss messaging, timing, target audience, goals, Key Performance Indicators (KPIs), potential media outlets and reporters and ways to amplify the message through other Marketing channels.
Read MoreNewswire is on a mission to help brands increase awareness, drive traffic, and generate higher returns on media investments via its Earned Media Advantage Guided Tour.
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