Category Advertising

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Battery Takes Home 2 Grand Clios at the 2018 Clio Entertainment Awards

Battery is honored for the fourth year in a row at the Clio Entertainment Awards for its 'Netflix is a Joke' advertising campaign.

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Size Doesn't Matter - Quality of Video Ads More Important Than Budget

A unique experiment pitted three adverts against each other to discover the optimal amount to spend on filming a video

Simmons Research Launches 'Instant Edge'
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Simmons Research Launches 'Instant Edge'

New solution enables rapid brand differentiation and strategy realignment by pinpointing key market trends and unique audience segments

Tech Startup Signoi Launches Platform to Decode Meaning
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Tech Startup Signoi Launches Platform to Decode Meaning

New UK based MarTech venture brings signal from noise for advertisers, brands, and comms agencies

Scoota and Ternio Partner for Blockchain Verified Ad Campaigns
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Scoota and Ternio Partner for Blockchain Verified Ad Campaigns

Scoota has announced that it has selected Ternio as its preferred blockchain partner to facilitate enhanced transparency within its programmatic ad campaigns. Scoota's clients, such as BMW, Land Rover, IKEA, and Whole Foods Market, will have the ability to utilize blockchain to gain complete transparency of their ad spend throughout the entire ad supply chain, on a per-impression basis.

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Adelphic Launches Innovative Subscription Pricing

SaaS model saves marketers up to 80 percent in DSP fees and offers greater transparency into media and technology costs

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Red Dead Redemption 2 Takes Over Imgur Ads

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One, Ten, One Hundred Original Series Launches Exploring the Relationship Between Money and Creativity

Four part documentary following Sandwich Video as they try to bring their creativity to life with $1000, $10000 & $100000

RedPeak Appoints John Breen as Executive Director, Health Strategy and Analytics
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RedPeak Appoints John Breen as Executive Director, Health Strategy and Analytics

Breen to architect RedPeak's health offering, delivering innovative brand solutions to the healthcare segment

Renowned Commercial Acting Coach Killian McHugh Releases Online Version of Popular Workshop
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Renowned Commercial Acting Coach Killian McHugh Releases Online Version of Popular Workshop

Called the actor's "secret weapon" by casting directors and commercial agents, workshop boasts highest commercial booking rate in industry

Local Ad Costs Even Easier to Research and Report
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Local Ad Costs Even Easier to Research and Report

SQAD releases MediaCosts: Local update for greater speed and efficiency

ESPOT TV Launches Network of Connected Televisions
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ESPOT TV Launches Network of Connected Televisions

Official Launch Signals Expansion of Connected TV Network Targeting Sports Complexes Across North America.

New Report: 12 Percent of Global Ad Traffic is Fraudulent
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New Report: 12 Percent of Global Ad Traffic is Fraudulent

US and UK See Higher Percentages

New September 2018: New York City's Top 20 Digital Agencies Report
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New September 2018: New York City's Top 20 Digital Agencies Report

For its latest Top 20 NYC Digital Agencies Report, the B2B ratings and review authority, Agency Spotter ranked over 300 digital marketing agencies in the New York Metro Area based on verified client reviews, credentials, focus areas, related expertise, and project work.

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Wistia Launches One, Ten, One Hundred

Spending $111,000 to Help Business Understand the Balance of Budget vs Creativity

New in Winmo: TV Ad Buy and Airing Intel From iSpot
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New in Winmo: TV Ad Buy and Airing Intel From iSpot

New integration expands partnership between sales intelligence and ad metrics leaders

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Perfect Search Media Named a Best Tech Work Culture Finalist in Chicago's 2018 Timmy Awards

Perfect Search is recognized as one of Chicago's top 10 tech workplaces

Mediassociates Named to Inc. 5000 List of Fastest Growing Companies for Fourth Time
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Mediassociates Named to Inc. 5000 List of Fastest Growing Companies for Fourth Time

Accelerated growth credited to cutting edge analytics approach.

MediaLogic: WRAP Delivers Instant Reports With Nielsen Live +1 Stream
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MediaLogic: WRAP Delivers Instant Reports With Nielsen Live +1 Stream

Nielsen's new Live +1 subscribers find faster audience analytics and reporting with SQAD MediaLogic: WRAP

Gimbal Launches Cross-Device Location Attribution
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Gimbal Launches Cross-Device Location Attribution

Ad Impressions Served Across Devices Now Matched to In-Store Visitation

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Viant Launches All-New Business-to-Business Marketing Solution

Brings data-driven targeting, increased accuracy and attribution to B2B marketers through new data partnerships including Dun & Bradstreet

Cable News Ad Costs Change Significantly in First Half of 2018
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Cable News Ad Costs Change Significantly in First Half of 2018

Shifting political climate helps MSNBC see 129% growth in advertising prices against cable news competitors, says SQAD's cost data

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Inc. Magazine Names Battery to Its Annual List of America's Fastest-Growing Private Companies-the Inc. 5000

Battery Ranks No. 967 on the 2018 Inc. 5000 With Three-Year Revenue Growth of 512 Percent

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Viant Launches Sales Tactic Optimization and Purchase Cycle Targeting for CPG Marketers

Expanded Partnership with IRI Enables Advanced Optimization and Targeting Capabilities

Top 20 Advertising Agencies: Agency Spotter Releases August 2018 Report
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Top 20 Advertising Agencies: Agency Spotter Releases August 2018 Report

The top advertising agencies quarterly report evaluates more than 2,300 advertising agencies based on their credentials, their focus and expertise in advertising from creating the big idea to producing great creative across channels, client feedback, and project work

Blockchain Leader Ternio Hires Product Lead Keith Johnson From Comcast
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Blockchain Leader Ternio Hires Product Lead Keith Johnson From Comcast

Ternio, the blockchain leader bringing transparency to programmatic digital advertising, today named Keith Johnson as Vice President of Product. In his new role based in Atlanta, Johnson will lead Ternio's vision for bringing enterprise-grade solutions to the complexities of digital advertising.