Category Advertising

ToyBox Marketing and Management Launches to Build a Global Kid Influencer Network
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ToyBox Marketing and Management Launches to Build a Global Kid Influencer Network

ToyBox Marketing and Management launched in Nov. 2018 to work with both brands and kid influencers.

Gimbal Purchases Managed Media Business From UberMedia
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Gimbal Purchases Managed Media Business From UberMedia

Technology company acquires new media asset, applies location data for improved campaign results

How One Tech Startup is Using AI to Conquer Challenges Faced by Media Giants
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How One Tech Startup is Using AI to Conquer Challenges Faced by Media Giants

California based WowYow graduates Silicon Valley AI Accelerator program

First 'Post-Influencer' Marketing Platform Launches. Powered by IBM Watson. $5.5 Million Invested in Props
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First 'Post-Influencer' Marketing Platform Launches. Powered by IBM Watson. $5.5 Million Invested in Props

IBM's Oliver Blodgett, World Surf League co-owner Paul Speaker, Axispoint founder Scott Powell join investment and management team.

Winmo Scores Deep Digital Insights From Adbeat
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Winmo Scores Deep Digital Insights From Adbeat

Sales intelligence tool Winmo brings deep display insights from Adbeat into its advertiser-agency database, allowing sellers to win more business with ease.

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Adelphic® Announces New Inventory Integrations, Becomes the Industry's Leading Digital Out-of-Home Connected DSP

Adelphic continues to expand reach and add features across its digital out-of-home offering with new formats and foot traffic attribution capabilities

Sefati & Co Announces New Services in Media Outreach, Influencer Marketing
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Sefati & Co Announces New Services in Media Outreach, Influencer Marketing

The leading digital marketing firm Sefati & Co has announced new services in influencer marketing — an especially valuable strategy for startups seeking growth.

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AuctionSoftware.com: Offering and Aiding to Find Wide Range of Service Capabilities for Potential Clients

Utilizing Smart Work in Crafting Innovative and Bright Future

CYDigital Using Blockchain to Supplant Search and Social Advertising
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CYDigital Using Blockchain to Supplant Search and Social Advertising

New Company to Directly Compete Against Major Platforms

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Data Buyers Rejoice, PushSpring Audience Marketplace Grows

PushSpring Expands Audience Marketplace With 20 New Data Providers

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Aarki Ranked Number 19 Fastest Growing Company in North America and Number 4 in the Bay Area on Deloitte's 2018 Technology Fast 500™

Attributes 6,533 Percent Revenue Growth to advanced machine learning algorithms applied to mobile advertising.

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Battery Takes Home 2 Grand Clios at the 2018 Clio Entertainment Awards

Battery is honored for the fourth year in a row at the Clio Entertainment Awards for its 'Netflix is a Joke' advertising campaign.

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Size Doesn't Matter - Quality of Video Ads More Important Than Budget

A unique experiment pitted three adverts against each other to discover the optimal amount to spend on filming a video

Simmons Research Launches 'Instant Edge'
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Simmons Research Launches 'Instant Edge'

New solution enables rapid brand differentiation and strategy realignment by pinpointing key market trends and unique audience segments

Tech Startup Signoi Launches Platform to Decode Meaning
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Tech Startup Signoi Launches Platform to Decode Meaning

New UK based MarTech venture brings signal from noise for advertisers, brands, and comms agencies

Scoota and Ternio Partner for Blockchain Verified Ad Campaigns
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Scoota and Ternio Partner for Blockchain Verified Ad Campaigns

Scoota has announced that it has selected Ternio as its preferred blockchain partner to facilitate enhanced transparency within its programmatic ad campaigns. Scoota's clients, such as BMW, Land Rover, IKEA, and Whole Foods Market, will have the ability to utilize blockchain to gain complete transparency of their ad spend throughout the entire ad supply chain, on a per-impression basis.

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Adelphic Launches Innovative Subscription Pricing

SaaS model saves marketers up to 80 percent in DSP fees and offers greater transparency into media and technology costs

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Red Dead Redemption 2 Takes Over Imgur Ads

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One, Ten, One Hundred Original Series Launches Exploring the Relationship Between Money and Creativity

Four part documentary following Sandwich Video as they try to bring their creativity to life with $1000, $10000 & $100000

RedPeak Appoints John Breen as Executive Director, Health Strategy and Analytics
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RedPeak Appoints John Breen as Executive Director, Health Strategy and Analytics

Breen to architect RedPeak's health offering, delivering innovative brand solutions to the healthcare segment

Renowned Commercial Acting Coach Killian McHugh Releases Online Version of Popular Workshop
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Renowned Commercial Acting Coach Killian McHugh Releases Online Version of Popular Workshop

Called the actor's "secret weapon" by casting directors and commercial agents, workshop boasts highest commercial booking rate in industry

Local Ad Costs Even Easier to Research and Report
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Local Ad Costs Even Easier to Research and Report

SQAD releases MediaCosts: Local update for greater speed and efficiency

ESPOT TV Launches Network of Connected Televisions
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ESPOT TV Launches Network of Connected Televisions

Official Launch Signals Expansion of Connected TV Network Targeting Sports Complexes Across North America.

New Report: 12 Percent of Global Ad Traffic is Fraudulent
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New Report: 12 Percent of Global Ad Traffic is Fraudulent

US and UK See Higher Percentages

New September 2018: New York City's Top 20 Digital Agencies Report
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New September 2018: New York City's Top 20 Digital Agencies Report

For its latest Top 20 NYC Digital Agencies Report, the B2B ratings and review authority, Agency Spotter ranked over 300 digital marketing agencies in the New York Metro Area based on verified client reviews, credentials, focus areas, related expertise, and project work.

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Wistia Launches One, Ten, One Hundred

Spending $111,000 to Help Business Understand the Balance of Budget vs Creativity

New in Winmo: TV Ad Buy and Airing Intel From iSpot
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New in Winmo: TV Ad Buy and Airing Intel From iSpot

New integration expands partnership between sales intelligence and ad metrics leaders