Woopra, an Oracle Marketing AppCloud Partner, Launches Application That Delivers Behavioral Segmentation Capabilities to Marketers Seeking End-to-End Customer Journey Analytics

Woopra Helps Marketers Leverage Behavioral Segmentation to Personalize and Optimize Marketing Through Integration to Oracle Marketing Cloud

Woopra, a Silver level member of the Oracle PartnerNetwork (OPN), today announced that it has launched a behavioral segmentation application now available on the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud. This new Woopra application helps marketers to better target, personalize and optimize marketing campaigns with Oracle Marketing Cloud through Oracle Eloqua. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

"At Woopra, we're challenging companies to think differently about their data. We believe that the more we can help organization's breakdown data silos, the better they will be able to understand the experience customers have with their brand and ultimately, be able to better serve them as a result."

Elie Khoury

Woopra CEO and Co-Founder

Woopra’s integration with Oracle Eloqua enables customers to easily sync behavioral data to fuel personalized marketing campaigns, reaching the right users, with the right message, at the right time.

An online retailer, for example, could automatically sync a segment of customers who have spent more than $1,000 and viewed at least seven handbag products in the last day. This segment could then trigger, for example, a “10% Off Accessories!” email promotion to be sent from Oracle Eloqua.

The application’s one-click integration feature also enhances a marketer’s ability to seamlessly understand and optimize every touchpoint in the customer journey. With data unified from every engaging moment, marketers can now connect with their customers with greater relevancy and personalization than ever before.

“At Woopra, we’re challenging companies to think differently about their data. We believe that the more we can help organization’s breakdown data silos, the better they will be able to understand the experience customers have with their brand and ultimately, be able to better serve them as a result,” said Woopra CEO and Co-Founder, Elie Khoury.

“The Oracle Marketing Cloud integration represents another step toward our mission to make the integration of customer data as seamless as possible so that employees can spend more time innovating and less time trying to migrate data for analysis,” he added.

Oracle Marketing Cloud customers can visit the Woopra listing in the Oracle Cloud Marketplace to install the application and begin implementing Woopra in Oracle Marketing Cloud.

About Woopra

Woopra is the industry’s leading fully-integrated Customer Analytics platform that helps organizations to visualize, analyze and optimize every touchpoint in the customer journey, empowering data-driven teams to grow and innovate substantially faster. Supporting collaboration across every department, Woopra’s approach to data is rooted in understanding the people behind the numbers. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data. For more information please visit https://www.woopra.com.

Woopra Media Contact

Name: Elle Morgan
Phone: 415.630.2812 
Email: elle@woopra.com

About Oracle Marketing AppCloud

The Oracle Marketing AppCloud Partner Ecosystem features the most comprehensive selection of marketing technology applications, enabling customers to extend and optimize their Oracle Marketing Cloud investment.   Through our Partner integrations, customers can easily add-on leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.  Visit the Oracle Cloud Marketplace to find all our partner solutions.

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.

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Source: Woopra

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Categories: Computers and Software, Saas (Software as Service), System and Data Integration

Tags: customer analytics, data, funnels, integrations, journey analytics, marketing, personalization, saas, segmentation


About Woopra

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Woopra is a leading fully-integrated Customer Journey Analytics platform helping thousands of organizations to visualize, analyze and optimize every touchpoint in the customer experience, empowering data-driven teams to grow and innovate faster.