Winston Grey Team Returns Inspired From Conference
Winston-Salem, NC, September 25, 2015 (Newswire.com) - For the marketing firm, having a talented team is essential to success. While Greyson is always searching for new branding specialists, she also invests in the existing Winston Grey associates. One of the most effective ways she does so is by sending a few to a leadership conference every quarter.
“These conferences offer a lot in such simple packages,” she explained. “They are great training opportunities because my team members network with and learn from other professionals from around the industry. Additionally, my branding specialists get a chance to attend talks held by the most prominent experts in our space.”
"The relationships we build can lead to future referrals and new ideas. Conferences really are just good for business."
Greyson, Director of Operations
Greyson added that conferences are excellent ways to inject some variety and fun into a broader training effort. She indicated that one of the most valuable benefits for Winston Grey is that team members come back with renewed excitement for their work. Also, the events provide access to the latest trends and ideas in the industry.
“Meeting new people is important, too,” Greyson continued. “The relationships we build can lead to future referrals and new ideas. Conferences really are just good for business.”
Winston Grey’s Director Discusses Networking
According to Greyson, another of the ways the Winston Grey team gets the most from conferences is through refined networking practices. She explained that conferences are all about meeting new people. As such, it is important to know how to build new relationships.
“One problem I see a lot of is the struggle to approach others,” Greyson indicated. “They just get into their own heads too much. For example, simply saying hello, your name, and asking theirs is often enough. Of course, it’s also a great idea to ask opinions on topical issues, particularly those related to the conference.”
Getting to know others at such an event can unlock more than just new relationships. Greyson asserted that her team has managed to get more out of conferences thanks to the guidance and advice of others. She stated that networking is important to navigating the agendas of these events.
“It can help to get the scoop on a talk from a new friend,” she said. “Or you could ask which sessions they are most excited to attend. Really, relationship building is just good business. I try to instill this idea in every Winston Grey associate.”
About Winston Grey
Winston Grey is an event-based promotions firm focused on enhancing market share and brand loyalty through memorable interactive campaigns. The firm’s highly-skilled brand ambassadors create distinctive outreach initiatives that engage targeted consumers and expand public awareness of the products they represent. A dedication to their core values of flexibility and constant improvement ensures the satisfaction of all business leaders who entrust the firm with their promotional goals. With a well-established reputation for reaching new markets and boosting profitability for both Fortune 500 companies and smaller local operations, Winston Grey is poised for continued growth and further expansion.
