VOODOO MAKEUP Announces New Branding Initiative: Clean Beauty Without Compromise

Beauty relaunch furthers mission to inspire consumers to demonstrate an unapologetic freedom of expression.

Coconut Cream Foundation

VOODOO MAKEUP, a clean beauty-driven brand focused on leading the clean and conscious lifestyle for true artists at heart, has announced a new direction in their marketing initiatives featuring a high-impact approach without compromise. Breaking barriers of the often-expected color palette packaging, the brand is introducing modern packaging in rich, dark notes, presenting an elevated approach to clean. 

Consumers can also find a new direction through their high-gloss content being shared within their social media - "this isn't your ordinary clean beauty," as noted by their Marketing Team. The formulas are all the same, offering high-quality ingredients available to create a truly clean collection, all while continuing with their hefty spread of color options. From 18 variations in foundations, 50+ eyeshadows, and customized palettes, VOODOO MAKEUP is raising the bar for their competitors in the clean beauty field. 

"Just because something is labeled 'clean', doesn't mean it shouldn't be cool and edgy. As pioneers in clean beauty, we wanted to raise the standard in the industry at large by presenting a clean-beauty brand that didn't need to fit in a particular mold. Having the brand be born with a purpose to offer quality goods that provide ingredients that support skin wellness, it was important to us we also give artists the opportunity to create beautiful looks with highly pigmented rich color assortments." - Aimee Karr, Founder

In addition to the refreshed look and feel, VOODOO MAKEUP is also focused on expanding their distribution as well as begin introducing what they are noting as phases 2 and 3 (Currently, the brand can be found online as well as in QVC.) In phase 2 they are happy to announce new product launches, including but not limited to mascara, along with additional color options of existing product favorites. Within phase 3, they will be launching their long-awaited skincare assortment. 

Keep a lookout by visiting their new website and stay connected by following them on Instagram.

VOODOO MAKEUP, an all-natural, allergen-free brand; free of corn, gluten, and soy - stripped down to only the most essential vegan ingredients, lives by the motto: Be healthy. Be beautiful. 

What began with mysterious allergies and a coffee grinder in a New Orleans kitchen has a mission to break barriers in the clean-beauty market.

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Categories: Beauty and Cosmetic Products

Tags: beauty, clean beauty, cosmetics, fashion, online shopping, wellness