TOKYO, February 27, 2022 (Newswire.com) - PRECIME, under the umbrella company SPL, is happy to announce their official global launch of CICA Perfect Radiant Fit cushion.
Those familiar with the brand can remember their local launch back in May of 2021. Focused on the personal experience of the brand's founder, Eunhye Lee, they wanted to share a product to fill a void. Lee dealt with sensitive skin growing up, leading to an evolving urge to find a product that would help bring a natural glow from natural ingredients focused on the inflammatory parts of the skin. An ingredient that can assist with redness, irritation, stress and much more; that's when they found Cica (Centella Asiatica).
"The word "cica" is a shortening of Centella asiatica, an herb native to some parts of Asia and Africa. It's best known for calming eczema and psoriasis flare-ups, as well as healing superficial burns and scratches. Three thousand years ago, the Centella asiatica herb was used as a cure-all in folk medicine." - healthline.com
Currently, the product can be found through their website: https://precime.shop but should be available in stores in the future. What's more, a whole CICA line will be created, according to Lee, with the creation of CICA sun care.
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ABOUT THE FOUNDER:
Eunhye Lee, is an entrepreneur from Seoul, South Korea, who resides in Tokyo, Japan. She initially started a beauty line to send a positive message, "to love yourself"; but it later became something greater; PRECIME.
ABOUT THE BRAND:
PRECIME combines and means to love yourself and to put yourself first, that you are precious. It is a level of care, understanding and respect for our bodies. PRECIME, means to inspire and empower people with a purpose.