The Rising Generation Are More Focused on Healthy Products Than Ever Before and Are Willing to Spend Money on Such Products

Consumers younger than 30 are trending towards more health-conscious eating and are more likely to choose healthy products in vending machines such as HealthyYOU Vending provides.

Being younger than 30 may correlate with healthier eating habits. A recent report conducted by the Nielsen Global Health and Wellness Survey offered surprising and detailed information about the culinary habits of young people including the fact that younger consumers are trending towards more health-conscious eating and are willing to pay more for these healthier choices.

In conjunction with a 2015 article by USA Today reporter Bruce Horowitz, a poll was conducted which surveyed more than 30,000 consumers in more than 60 nations. The study revealed that younger consumers are far more concerned about everything from food ingredients, genetically modified food to organic foods than previous generations. Indeed, an obsession with healthy and clean eating seems to be on the rise.

The study found that the most health-centric group of consumers is Generation Z. These are the men and women younger than 20 years old. More than four out of ten individuals polled in this group indicated that they would be willing to spend more money for healthier products as opposed to 32 percent of millennials and 21 percent of baby boomers.

Some other findings in the poll included:

41 percent of Generation Z stated that they would be willing to pay more for healthier products. 26 percent of Generation X’ers (1965-1979) stated they would pay more for healthy food. 16 percent of those in the Silent Generation (1925-1945) made a similar claim.

In conjunction with this information, sales of organic and natural grown products have enjoyed a 24 and 28 percent increase over the past year indicating that consumers are indeed spending more on healthy products.

A significant portion of the health food industry includes healthy vending, which is currently listed as a $43+ billion dollar industry and growing. Healthy vending machines offer the advantage of providing healthy options on the go.

HealthyYOU Vending, a leader in the healthy vending industry, is working to cater to the rising generation who are seeking healthier products.  This is being accomplished through their operator network who is placing their machines in schools, places of business and recreational facilities across the nation.

For more information about HealthyYOU Vending, its entrepreneurial philosophy and the HealthyYOU Difference, go to


HealthyYOU Vending is the world leader in the healthy vending industry. Founded by seasoned vending veterans Mike Burnett and Jeff Marsh, their corporate offices are located in Kaysville, Utah. All company vending machines are privately manufactured in the United States at a state-of-the-art facility. Owner/Operator opportunities for serious-minded entrepreneurs are currently available. 

Source: HealthyYOU Vending


Categories: Consumer Goods, Food and Beverage Manufacturing, Exercise and Physical Fitness


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