The Mie Prefecture Adopts Bespoke's AI Service for Real-Time Visitor Engagement and Measurement

Bespoke's AI-powered chatbot assistant provides expert information and Japanese hospitality to foreign travelers, boosting in-market spend and, at the same time, promoting safe and sustainable tourism.

Bebot x Mie Prefecture

Bespoke Inc. ("Bespoke"), creators of the world’s first AI-powered chatbot developed specifically for travelers, announced today the official launch of "Bebot" for the Mie prefecture in Japan. The launch comes after Bebot was piloted during the October Formula 1 Grand Prix, held at the Suzuka Circuit in the Mie prefecture. Travelers are automatically connected to Bebot when accessing the prefecture's free Wi-Fi network, without downloading any app. Travelers can also engage with Bebot on the prefecture’s own tourism website.

With Bebot, travelers have access to the most powerful trip navigation tool at all times. Route recommendations and area information are easily accessible through Bebot’s intuitive chat interface, allowing guests to relax and enjoy their trip right from arrival. Bebot accounts for peak-usage times and public transit options in its recommendations to reduce any congestion and manage crowds effectively.

Bebot’s platforms maximize customer engagement to help travelers explore local concessioners and attractions and, thus, drives in-market spend. By guiding Japanese and international travelers to a broader variety of attractions within the prefecture, Bebot also helps to spread tourists across hot spots and, thereby, effectively combats over-tourism. Bespoke provides deep data-insights like user trends and details on revenue opportunities for the city and its local partners while remaining fully privacy compliant.

“Travelers that engage with Bebot can see more, do more, and discover things that they otherwise would have missed out on,” says Bespoke CEO Akemi Tsunagawa. “Bebot outshines traditional digital assistants by acting as your local friend, inspiring you to explore further than the pre-packaged tourist experience and to get the most out of your stay in Japan.”

The further adoption of Bebot within Japan and abroad provides new opportunities for Bespoke. As Japan prepares for the 2020 Olympics & Paralympics in Tokyo next summer, Bebot is at the forefront in providing Japanese hospitality to travelers across the world through its easy-to-use and platform-agnostic user interface.

For more information, please visit Bespoke on the web at or email


Headquartered in Tokyo, Bespoke Inc. is the world's leading developer of multilingual Artificial Intelligence solutions serving the travel and tourism industry. Bespoke provides solutions to major airports, cities and transport authorities to aid in congestion management, emergency communication and driving in-market spend. Bespoke’s customers include Narita International Airport, Sendai International Airport, JR East's Tokyo Station, Mie Prefecture, Holiday Inn and Sofitel Hotels & Resorts. As of Q1 2019, over 12 million travelers interact with Bespoke's Chatbot technology annually.

Source: Bespoke Inc.


Categories: Hospitality

Tags: AI chat, automated messaging, bebot, bespoke, chat concierge, chatbot, travel

Additional Links

About Bespoke Inc.

View Website

Founded in 2015 in Tokyo, Bespoke Inc. is dedicated to enabling amazing local experiences to hotel guests through data and artificial intelligence. Current products include Bebot, the AI concierge, and LEVART travel community.

Bespoke Inc.
Shibuya Hikarie 8F
Shibuyaku, Tokyo 1500002