The Brooks Group Launches IMPACT for Customer Service Training Program

The Brooks Group, a global sales training and selling solutions firm, announced the release of IMPACT for Customer Service training program.

According to Marketing Metrics, the probability of selling to an existing happy customer is up to 14 times higher than the probability of selling to a new customer. However, a large majority of customer service departments lack the skills necessary to influence customers’ future buying decisions positively.

The customizable program is designed to give customer service professionals the skills needed to delight customers, differentiate their company from the competition, and identify untapped revenue opportunities.

IMPACT for Customer Service Training Program Benefits

  • Enhanced communication skills and stronger customer relationships
  • Improved customer satisfaction and customer loyalty
  • Higher client retention rates and additional sales to existing customers
  • Improved positioning and referral business
  • Empowered customer service professionals who are confident handling complaints and presenting solutions
  • Enhanced ability to uncover and quickly respond to product or service weaknesses
  • Increased access to information about your customers and marketplace trends 

The program is intended for customer service representatives or other service professionals responsible for providing exceptional customer experience and can be customized to an organization’s unique needs and environment. 

For more information about the program and to request an info packet, go to

CONTACT: Rich Recchio   
1 800.633.7762


Founded in 1977, The Brooks Group focuses on providing clients with practical, straightforward solutions to improve and maintain overall sales effectiveness.

Comprehensive sales assessments allow training to be highly individualized, and an industry-leading coaching and reinforcement methodology solidifies training and improves client ROI.

To learn more about The Brooks Group, visit

Source: The Brooks Group


Categories: Business Development, Consulting and Professional Services

Tags: corporate sales training, customer service, industrial distribution sales training, sales effectiveness, sales enablement, sales management training, sales selection, sales training, sales training firm

About The Brooks Group

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Founded in 1977, The Brooks Group is an award-winning B2B sales training company focused on bringing practical, straightforward solutions to your sales force selection and training challenges.

The Brooks Group
3810 North Elm Street, Suite 202
Greensboro, NC 27455
United States