The Association for Talent Development to Present Findings From the 2016 State of Sales Training Report

The Brooks Group, a global sales training and selling solutions firm, has sponsored the Association for Talent Development’s (ATD) new research on the most current key trends and benchmarks of the sales training industry.

The 2016 State of Sales Training report offers insight into such topics as sales training personnel, sales training and performance, sales training efforts, and expenditures.

The research, sponsored by The Brooks Group, was launched in March 2016 and targeted talent development and sales enablement professionals involved in sales training at their organizations. The objectives of the research were to:

·        Understand the importance of sales training in meeting organizational goals 

·        Determine the most common barriers to effective sales training

·        Ascertain the methods for teaching and learning sales skills in successful organizations

·        Identify the annual budget devoted to sales training

·        Obtain a view of how technology is being used to deliver sales training

The full report analyzing the research will be available at the end of July and the key findings will be recapped in a free webcast held by ATD on September 8, 2016.

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CONTACT: Will Brooks, COO | The Brooks Group   
1 800.633.7762


The Association for Talent Development (ATD), formerly ASTD, is the world’s largest association dedicated to those who develop talent in organizations. These professionals help others achieve their full potential by improving their knowledge, skills, and abilities.

ATD’s members come from more than 120 countries and work in public and private organizations in every industry sector. ATD supports the work of professionals locally in more than 125 chapters, international strategic partners, and global member networks.


Founded in 1977, The Brooks Group is a corporate sales effectiveness firm that achieves sustainable sales culture transformation for clients by getting to the root cause of what’s holding them back. Our no-nonsense, customizable approach integrates into existing systems and cultures—preserving what works, and challenging what doesn’t.

To learn more about The Brooks Group, visit

Source: The Brooks Group


Categories: Business Development, Business to Business, Research and Development, Sales and Re-sale, Training and Education, Human Resources

Tags: Sales Effectiveness, Sales Enablement, Sales Industry Research, Sales Training, Talent Development

About The Brooks Group

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Founded in 1977, The Brooks Group is an award-winning B2B sales training company focused on bringing practical, straightforward solutions to your sales force selection and training challenges.

The Brooks Group
3810 North Elm Street, Suite 202
Greensboro, NC 27455
United States